--- title: "Hell's Gate vs Te Puia: Which is searched more in New Zealand?" description: "Is Hell's Gate or Te Puia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua geothermal and cultural attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hells-gate-vs-te-puia" publisher: "Brandwave" --- # Hell's Gate vs Te Puia: Which is searched more in New Zealand? Is Hell's Gate or Te Puia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua geothermal and cultural attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hell's Gate and Te Puia - **Competitive set**: Rotorua geothermal and cultural attractions - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hell's Gate Share of Search**: 5.3% - **Te Puia Share of Search**: 12.8% ## Is Hell's Gate or Te Puia more popular in search? - In September 2026, Te Puia had more branded searches than Hell's Gate among Rotorua geothermal and cultural attractions in New Zealand. Te Puia had about 8,380 branded searches, while Hell's Gate had 3,460. Te Puia made up 12.8% of all Rotorua geothermal and cultural attraction searches we track, and Hell's Gate accounted for 5.3%. - Te Puia was ahead of Hell's Gate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hell's Gate’s share of searches among Rotorua geothermal and cultural attractions in New Zealand moved from 4.5% to 5.3%, and its estimated monthly branded searches moved from 4.3K to 3.5K. - Across the 12 months ending September 2026, Te Puia’s share of searches among Rotorua geothermal and cultural attractions in New Zealand moved from 10.7% to 12.8%, and its estimated monthly branded searches moved from 10.3K to 8.4K. ## Top Rotorua geothermal and cultural attractions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Puia appeared in all five answers. Hell's Gate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Te Puia was listed before Hell's Gate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Puia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wai-O-Tapu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Whakarewarewa Living Māori Village | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Waimangu Volcanic Valley | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Hell's Gate | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Mitai Māori Village | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Orakei Korako | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tamaki Māori Village | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Rotorua geothermal and cultural attractions - Asked ChatGPT "Which geothermal and cultural attraction should I book in Rotorua, New Zealand?": 1. Te Puia, 2. Wai-O-Tapu, 3. Whakarewarewa Living Māori Village - Asked ChatGPT "What are the best geothermal and cultural attractions in Rotorua, New Zealand?": 1. Te Puia, 2. Wai-O-Tapu, 3. Whakarewarewa Living Māori Village, 4. Waimangu Volcanic Valley, 5. Hell's Gate - Asked ChatGPT "What's the best geothermal and cultural attraction in Rotorua, New Zealand for a day out?": 1. Te Puia, 2. Whakarewarewa Living Māori Village, 3. Wai-O-Tapu - Searched Google, AI Overview "rotorua attractions": 1. Te Puia, 2. Wai-O-Tapu, 3. Waimangu Volcanic Valley, 4. Whakarewarewa Living Māori Village, 5. Mitai Māori Village - Searched Google, AI Overview "rotorua activities": 1. Te Puia, 2. Wai-O-Tapu, 3. Waimangu Volcanic Valley Not named in any answer: Orakei Korako and Tamaki Māori Village. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Rotorua geothermal and cultural attractions in September 2026? - In September 2026, Te Puia lost share of searches among Rotorua geothermal and cultural attractions in New Zealand, from 15% to 12.8%. - Estimated monthly branded searches for Hell's Gate in New Zealand fell 19.9% over 12 measured months, from 4.3K to 3.5K in September 2026. ## Month by month | Month | Hell's Gate estimated searches | Hell's Gate Share of Search | Hell's Gate rank | Te Puia estimated searches | Te Puia Share of Search | Te Puia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 4.5% | 6 | 10.3K | 10.7% | 4 | | Nov 2025 | 4.3K | 3.1% | 6 | 12.6K | 9.1% | 4 | | Dec 2025 | 5.5K | 3.4% | 7 | 15.5K | 9.4% | 4 | | Jan 2026 | 6.6K | 3.9% | 6 | 18.9K | 11% | 4 | | Feb 2026 | 4.5K | 2.9% | 7 | 15.5K | 10.1% | 4 | | Mar 2026 | 4.4K | 3.2% | 7 | 12.7K | 9.3% | 4 | | Apr 2026 | 3.5K | 3.4% | 7 | 10.4K | 10% | 4 | | May 2026 | 2.4K | 3.2% | 7 | 10.2K | 13.8% | 2 | | Jun 2026 | 2.3K | 4.8% | 6 | 8.4K | 17.3% | 2 | | Jul 2026 | 3.6K | 5.5% | 6 | 8.4K | 12.9% | 3 | | Aug 2026 | 2.8K | 5% | 6 | 8.4K | 15% | 2 | | Sep 2026 | 3.5K | 5.3% | 6 | 8.4K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hell's Gate’s and Te Puia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hell's Gate**: Measured on the search terms “hell s gate”, “hells gate geothermal”, “hells gate geothermal reserve”, “hells gate geothermal walk”, “hells gate mud bath” and “rotorua hells gate”, summed into one figure. - **Te Puia**: Measured on the search terms “te puia”, “te puia address”, “te puia entrance”, “te puia geothermal”, “te puia geyser”, “te puia kiwi” and “tepuia”, summed into one figure. - [Hell's Gate profile](/demand/nz/brands/hells-gate) - [Te Puia profile](/demand/nz/brands/te-puia) - [All Rotorua geothermal and cultural attractions in New Zealand](/demand/nz/locations/rotorua/geothermal-and-cultural-attractions): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hell's Gate or Te Puia more popular in search? In September 2026, Te Puia had more branded searches than Hell's Gate among Rotorua geothermal and cultural attractions in New Zealand. Te Puia had about 8,380 branded searches, while Hell's Gate had 3,460. Te Puia made up 12.8% of all Rotorua geothermal and cultural attraction searches we track, and Hell's Gate accounted for 5.3%. ## Cite this page Brandwave. "Hell's Gate vs Te Puia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hells-gate-vs-te-puia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hells-gate-vs-te-puia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.