---
title: "HelloFresh vs Woop: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HelloFresh or Woop? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hellofresh-vs-woop"
publisher: "Brandwave"
---

# HelloFresh vs Woop: Which is more popular by branded search in New Zealand?

Which is more popular in search, HelloFresh or Woop? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HelloFresh and Woop
- **Competitive set**: Meal kit delivery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HelloFresh Share of Search**: 35%
- **Woop Share of Search**: 4.7%

## Which is more popular in search, HelloFresh or Woop?

- In August 2026, HelloFresh had more branded searches than Woop among meal kit delivery brands in New Zealand. HelloFresh was estimated to have 33.3K branded searches compared to Woop’s 4.5K, and held a 35% Share of Search versus Woop’s 4.7%.
- HelloFresh was ahead of Woop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 37.2% to 35%, and its estimated monthly branded searches moved from 35K to 33.3K.
- Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 4.6K to 4.5K.

## How did search popularity change for New Zealand meal kit delivery brands in August 2026?

Neither HelloFresh nor Woop moved beyond provider rounding among meal kit delivery brands in Aug 2026.

## Month by month

| Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | Woop estimated searches | Woop Share of Search | Woop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35K | 37.2% | 2 | 4.6K | 4.9% | 4 |
| Nov 2025 | 26.3K | 32.7% | 2 | 4K | 5% | 4 |
| Dec 2025 | 16.6K | 32.3% | 2 | 3K | 5.8% | 4 |
| Jan 2026 | 35.9K | 40.8% | 1 | 4.7K | 5.4% | 4 |
| Feb 2026 | 33.4K | 40.9% | 1 | 3.8K | 4.7% | 4 |
| Mar 2026 | 33.2K | 39.2% | 1 | 4.1K | 4.8% | 4 |
| Apr 2026 | 28K | 36.8% | 2 | 3.8K | 5% | 4 |
| May 2026 | 32.5K | 35.9% | 2 | 4.4K | 4.8% | 4 |
| Jun 2026 | 27.1K | 36% | 2 | 4.1K | 5.4% | 4 |
| Jul 2026 | 26.5K | 34.5% | 2 | 3.6K | 4.7% | 4 |
| Aug 2026 | 33.3K | 35% | 2 | 4.5K | 4.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HelloFresh’s and Woop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HelloFresh**: Measured on the search terms “hello fresh”, “hello fresh meals”, “hello fresh nz”, “hellofresh”, “hellofresh meal kits” and “hellofresh nz”, summed into one figure.
- **Woop**: Measured on the search terms “woop”, “woop food box”, “woop meals” and “woop nz”, summed into one figure.

- [HelloFresh profile](/demand/nz/brands/hellofresh)
- [Woop profile](/demand/nz/brands/woop)
- [All meal kit delivery brands in New Zealand](/demand/nz/categories/meal-kit-delivery): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HelloFresh or Woop?

In August 2026, HelloFresh had more branded searches than Woop among meal kit delivery brands in New Zealand. HelloFresh was estimated to have 33.3K branded searches compared to Woop’s 4.5K, and held a 35% Share of Search versus Woop’s 4.7%.

## Cite this page

Brandwave. "HelloFresh vs Woop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hellofresh-vs-woop

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hellofresh-vs-woop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.