--- title: "HelloFresh vs My Food Bag: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HelloFresh or My Food Bag? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hellofresh-vs-my-food-bag" publisher: "Brandwave" --- # HelloFresh vs My Food Bag: Which is more popular by branded search in New Zealand? Which is more popular in search, HelloFresh or My Food Bag? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit delivery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HelloFresh and My Food Bag - **Competitive set**: Meal kit delivery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HelloFresh Share of Search**: 35% - **My Food Bag Share of Search**: 38.4% ## Which is more popular in search, HelloFresh or My Food Bag? - In August 2026, My Food Bag had more branded searches than HelloFresh among meal kit delivery brands in New Zealand. My Food Bag was estimated to have 36.5K branded searches compared to HelloFresh’s 33.3K, and held a 38.4% Share of Search versus HelloFresh’s 35%. - The lead changed hands 2 times in the 11 months ending August 2026: HelloFresh took it in January 2026, My Food Bag took it in April 2026. - Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 37.2% to 35%, and its estimated monthly branded searches moved from 35K to 33.3K. - Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 39.8% to 38.4%, and its estimated monthly branded searches moved from 37.4K to 36.5K. ## How did search popularity change for New Zealand meal kit delivery brands in August 2026? - My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026. ## Month by month | Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | My Food Bag estimated searches | My Food Bag Share of Search | My Food Bag rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 35K | 37.2% | 2 | 37.4K | 39.8% | 1 | | Nov 2025 | 26.3K | 32.7% | 2 | 36K | 44.8% | 1 | | Dec 2025 | 16.6K | 32.3% | 2 | 24.1K | 46.9% | 1 | | Jan 2026 | 35.9K | 40.8% | 1 | 30.4K | 34.5% | 2 | | Feb 2026 | 33.4K | 40.9% | 1 | 29.9K | 36.5% | 2 | | Mar 2026 | 33.2K | 39.2% | 1 | 30.5K | 36% | 2 | | Apr 2026 | 28K | 36.8% | 2 | 30.5K | 40% | 1 | | May 2026 | 32.5K | 35.9% | 2 | 36.7K | 40.6% | 1 | | Jun 2026 | 27.1K | 36% | 2 | 30.1K | 40% | 1 | | Jul 2026 | 26.5K | 34.5% | 2 | 29.6K | 38.6% | 1 | | Aug 2026 | 33.3K | 35% | 2 | 36.5K | 38.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HelloFresh’s and My Food Bag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HelloFresh**: Measured on the search terms “hello fresh”, “hello fresh meals”, “hello fresh nz”, “hellofresh”, “hellofresh meal kits” and “hellofresh nz”, summed into one figure. - **My Food Bag**: Measured on the search terms “my food bag”, “my food bag meals”, “my food bag nz”, “myfoodbag” and “myfoodbag nz”, summed into one figure. - [HelloFresh profile](/demand/nz/brands/hellofresh) - [My Food Bag profile](/demand/nz/brands/my-food-bag) - [All meal kit delivery brands in New Zealand](/demand/nz/categories/meal-kit-delivery): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HelloFresh or My Food Bag? In August 2026, My Food Bag had more branded searches than HelloFresh among meal kit delivery brands in New Zealand. My Food Bag was estimated to have 36.5K branded searches compared to HelloFresh’s 33.3K, and held a 38.4% Share of Search versus HelloFresh’s 35%. ## Cite this page Brandwave. "HelloFresh vs My Food Bag: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hellofresh-vs-my-food-bag This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hellofresh-vs-my-food-bag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.