--- title: "Hello Molly vs Shein: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hello Molly or Shein? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hello-molly-vs-shein" publisher: "Brandwave" --- # Hello Molly vs Shein: Which is more popular by branded search in New Zealand? Which is more popular in search, Hello Molly or Shein? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hello Molly and Shein - **Competitive set**: Online fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hello Molly Share of Search**: 1.9% - **Shein Share of Search**: 65.9% ## Which is more popular in search, Hello Molly or Shein? - In August 2026, Shein had more branded searches than Hello Molly among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Hello Molly’s 8.6K, and held a 65.9% Share of Search versus Hello Molly’s 1.9%. - Shein was ahead of Hello Molly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 8.8K to 8.6K. - Across the 11 months ending August 2026, Shein’s estimated Share of Search among online fashion retailers in New Zealand moved from 65.7% to 65.9%, and its estimated monthly branded searches moved from 329K to 292K. ## How did search popularity change for New Zealand online fashion retailers in August 2026? - Hello Molly’s estimated Share of Search among online fashion retailers in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.9% in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Month by month | Month | Hello Molly estimated searches | Hello Molly Share of Search | Hello Molly rank | Shein estimated searches | Shein Share of Search | Shein rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.8K | 1.8% | 8 | 329K | 65.7% | 1 | | Nov 2025 | 9.3K | 1.9% | 8 | 284K | 57.3% | 1 | | Dec 2025 | 5.9K | 1.6% | 8 | 221K | 61.9% | 1 | | Jan 2026 | 8.4K | 2.4% | 8 | 221K | 62.4% | 1 | | Feb 2026 | 10.2K | 3% | 7 | 211K | 61.4% | 1 | | Mar 2026 | 12.6K | 3.1% | 8 | 256K | 62.9% | 1 | | Apr 2026 | 12K | 2.9% | 8 | 257K | 62.7% | 1 | | May 2026 | 11.8K | 2.9% | 7 | 257K | 63.4% | 1 | | Jun 2026 | 9.9K | 2.2% | 8 | 302K | 67.1% | 1 | | Jul 2026 | 8.3K | 2.1% | 8 | 257K | 65.5% | 1 | | Aug 2026 | 8.6K | 1.9% | 8 | 292K | 65.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hello Molly’s and Shein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hello Molly**: Measured on the search terms “hello molly”, “hello molly clothing”, “hello molly dresses”, “hello molly near me”, “hello molly new zealand”, “hello molly nz”, “hello molly online”, “hello molly shop”, “hello molly sydney”, “hellomolly”, “hellomolly clothing”, “hellomolly dresses” and “hellomolly nz”, summed into one figure. - **Shein**: Measured on the search terms “dresses at shein”, “nz shein com”, “Shein”, “shein app”, “shein apparel”, “shein australia”, “shein bikini”, “shein clothing”, “shein com”, “shein curve”, “shein dres”, “shein dresses”, “shein dresses for women”, “shein near me”, “shein new zealand”, “shein nz”, “shein on”, “shein on line”, “shein online”, “shein online shopping”, “shein orders”, “shein phone cases”, “shein plus size”, “shein shipping nz”, “shein shoe”, “shein swim wear”, “shein swimwear”, “shein tops”, “shein website”, “shein wedding dresses”, “shein+”, “sheincom” and “sheinkids”, summed into one figure. - [Hello Molly profile](/demand/nz/brands/hello-molly) - [Shein profile](/demand/nz/brands/shein) - [All online fashion retailers in New Zealand](/demand/nz/categories/nz-online-fashion-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hello Molly or Shein? In August 2026, Shein had more branded searches than Hello Molly among online fashion retailers in New Zealand. Shein was estimated to have 292K branded searches compared to Hello Molly’s 8.6K, and held a 65.9% Share of Search versus Hello Molly’s 1.9%. ## Cite this page Brandwave. "Hello Molly vs Shein: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hello-molly-vs-shein This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hello-molly-vs-shein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.