--- title: "Hell Pizza vs McDonald's: Which is searched more in New Zealand?" description: "Is Hell Pizza or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hell-pizza-vs-mcdonalds" publisher: "Brandwave" --- # Hell Pizza vs McDonald's: Which is searched more in New Zealand? Is Hell Pizza or McDonald's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hell Pizza and McDonald's - **Competitive set**: Fast food chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hell Pizza Share of Search**: 9.1% - **McDonald's Share of Search**: 21% ## Is Hell Pizza or McDonald's more popular in search? - In September 2026, McDonald's had more branded searches than Hell Pizza among fast food chains in New Zealand. McDonald's had about 183,000 branded searches, while Hell Pizza had 79,800. McDonald's made up 21% of all fast food chain searches we track, and Hell Pizza accounted for 9.1%. - McDonald's was ahead of Hell Pizza in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hell Pizza’s share of searches among fast food chains in New Zealand moved from 10.1% to 9.1%, and its estimated monthly branded searches moved from 120K to 79.8K. - Across the 12 months ending September 2026, McDonald's’ share of searches among fast food chains in New Zealand moved from 21.6% to 21%, and its estimated monthly branded searches moved from 257K to 183K. ## Top fast food chains in ChatGPT and Google AI Overviews In three ChatGPT questions, McDonald's appeared in all three answers. Hell Pizza was mentioned in one out of three: in one of the three ChatGPT answers. McDonald's was listed before Hell Pizza in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | BurgerFuel | 1st | 3 of 3 | 3 of 3 | | McDonald's | 2nd | 3 of 3 | 3 of 3 | | KFC | 3rd | 3 of 3 | 3 of 3 | | Wendy's | 4th | 2 of 3 | 2 of 3 | | Subway | 5th | 3 of 3 | 3 of 3 | | Hell Pizza | 6th | 1 of 3 | 1 of 3 | | Carl's Jr. | 7th | 1 of 3 | 1 of 3 | | Taco Bell | 8th | 1 of 3 | 1 of 3 | | Pita Pit | 9th | 1 of 3 | 1 of 3 | | Burger King | Not ranked | 0 of 3 | 0 of 3 | | Nando's | Not ranked | 0 of 3 | 0 of 3 | | Popeyes | Not ranked | 0 of 3 | 0 of 3 | | Zambrero | Not ranked | 0 of 3 | 0 of 3 | | Mexicali Fresh | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fast food chains - Asked ChatGPT "Which fast food chain should I shop at in New Zealand?": 1. BurgerFuel, 2. McDonald's, 3. KFC, 4. Subway - Asked ChatGPT "What are the best fast food chains in New Zealand?": 1. BurgerFuel, 2. KFC, 3. McDonald's, 4. Hell Pizza, 5. Carl's Jr., 6. Wendy's, 7. Subway, 8. Taco Bell, 9. Pita Pit - Asked ChatGPT "What's the best fast food chain in New Zealand for a quick meal?": 1. BurgerFuel, 2. McDonald's, 3. Wendy's, 4. KFC, 5. Subway Not named in any answer: Burger King, Nando's, Popeyes, Zambrero and Mexicali Fresh. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand fast food chains in September 2026? - In September 2026, Hell Pizza lost share of searches among fast food chains in New Zealand, from 11% to 9.1%. - Estimated monthly branded searches for McDonald's in New Zealand fell 28.6% over 12 measured months, from 257K to 183K in September 2026. ## Month by month | Month | Hell Pizza estimated searches | Hell Pizza Share of Search | Hell Pizza rank | McDonald's estimated searches | McDonald's Share of Search | McDonald's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120K | 10.1% | 4 | 257K | 21.6% | 2 | | Nov 2025 | 98.5K | 9.4% | 4 | 250K | 23.8% | 2 | | Dec 2025 | 119K | 10% | 4 | 303K | 25.6% | 2 | | Jan 2026 | 97.8K | 9.1% | 4 | 302K | 28% | 1 | | Feb 2026 | 97.7K | 10.2% | 4 | 255K | 26.5% | 1 | | Mar 2026 | 97.8K | 9.8% | 4 | 265K | 26.6% | 1 | | Apr 2026 | 97K | 9.8% | 4 | 264K | 26.7% | 1 | | May 2026 | 98.1K | 9.9% | 4 | 230K | 23.2% | 2 | | Jun 2026 | 97K | 10.5% | 4 | 195K | 21% | 2 | | Jul 2026 | 97K | 10.5% | 4 | 196K | 21.3% | 2 | | Aug 2026 | 97.1K | 11% | 4 | 186K | 21% | 2 | | Sep 2026 | 79.8K | 9.1% | 4 | 183K | 21% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hell Pizza’s and McDonald's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hell Pizza**: Measured on the search terms “hell pizza”, “hell pizza albany”, “hell pizza balmoral”, “hell pizza cheapies”, “hell pizza cuba”, “hell pizza henderson”, “hell pizza hours”, “hell pizza promo”, “hell pizza strathmore” and “hell pizza voucher”, summed into one figure. - **McDonald's**: Measured on the search terms “big mac mcdonalds”, “mcdonald s”, “mcdonald's menu”, “mcdonalds”, “mcdonalds airport”, “mcdonalds albany”, “mcdonalds apps”, “mcdonalds belmont”, “mcdonalds burgers”, “mcdonalds delivery”, “mcdonalds egg mcmuffin”, “mcdonalds fries”, “mcdonalds happy meal”, “mcdonalds linwood”, “mcdonalds mcflurry”, “mcdonalds menu”, “mcdonalds restaurant”, “mcdonalds richmond” and “mcdonalds toy”, summed into one figure. - [Hell Pizza profile](/demand/nz/brands/hell-pizza) - [McDonald's profile](/demand/nz/brands/mcdonalds) - [All fast food chains in New Zealand](/demand/nz/categories/nz-fast-food-chains): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hell Pizza or McDonald's more popular in search? In September 2026, McDonald's had more branded searches than Hell Pizza among fast food chains in New Zealand. McDonald's had about 183,000 branded searches, while Hell Pizza had 79,800. McDonald's made up 21% of all fast food chain searches we track, and Hell Pizza accounted for 9.1%. ## Cite this page Brandwave. "Hell Pizza vs McDonald's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hell-pizza-vs-mcdonalds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hell-pizza-vs-mcdonalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.