--- title: "Heinz vs Kewpie: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heinz or Kewpie? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heinz-vs-kewpie" publisher: "Brandwave" --- # Heinz vs Kewpie: Which is more popular by branded search in New Zealand? Which is more popular in search, Heinz or Kewpie? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heinz and Kewpie - **Competitive set**: Sauce and condiment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heinz Share of Search**: 13.6% - **Kewpie Share of Search**: 23.5% ## Which is more popular in search, Heinz or Kewpie? - In August 2026, Kewpie had more branded searches than Heinz among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Heinz’s 2.6K, and held a 23.5% Share of Search versus Heinz’s 13.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Heinz took it in March 2026, Kewpie took it in April 2026. - Across the 11 months ending August 2026, Heinz’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 15.4% to 13.6%, and its estimated monthly branded searches moved from 2.3K to 2.6K. - Across the 11 months ending August 2026, Kewpie’s estimated Share of Search among sauce and condiment brands in New Zealand moved from 24.8% to 23.5%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## How did search popularity change for New Zealand sauce and condiment brands in August 2026? - In August 2026, Wattie's overtook Kewpie to take the highest estimated Share of Search among sauce and condiment brands in New Zealand, at 29.7%. - In August 2026, Kewpie lost estimated Share of Search among sauce and condiment brands in New Zealand, from 27.9% to 23.5%. - In August 2026, Heinz lost estimated Share of Search among sauce and condiment brands in New Zealand, from 15.3% to 13.6%. ## Month by month | Month | Heinz estimated searches | Heinz Share of Search | Heinz rank | Kewpie estimated searches | Kewpie Share of Search | Kewpie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 15.4% | 4 | 3.6K | 24.8% | 2 | | Nov 2025 | 2K | 13.5% | 4 | 3.6K | 24.7% | 2 | | Dec 2025 | 2K | 13.3% | 4 | 2.9K | 19.9% | 2 | | Jan 2026 | 2.3K | 15.4% | 4 | 3.6K | 24.8% | 2 | | Feb 2026 | 2.2K | 16.4% | 4 | 3.6K | 26.7% | 1 | | Mar 2026 | 4.1K | 13.1% | 2 | 3.6K | 11.7% | 3 | | Apr 2026 | 2.2K | 13.6% | 4 | 4.4K | 27.3% | 1 | | May 2026 | 2.4K | 11.7% | 5 | 4.5K | 21.4% | 2 | | Jun 2026 | 2.7K | 15.9% | 5 | 4.5K | 25.8% | 1 | | Jul 2026 | 2.4K | 15.3% | 4 | 4.4K | 27.9% | 1 | | Aug 2026 | 2.6K | 13.6% | 4 | 4.4K | 23.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heinz’s and Kewpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heinz**: Measured on the search terms “heinz”, “heinz aioli”, “heinz beans”, “heinz bolognese sauce”, “heinz burger sauce”, “heinz catsup”, “heinz chili sauce”, “heinz garlic aioli”, “heinz mac and cheese”, “heinz mayo”, “heinz near me”, “heinz nz”, “heinz online”, “heinz pasta sauce”, “heinz peri peri mayo”, “heinz relish”, “heinz salad cream”, “heinz sauce”, “heinz sweet relish”, “heinz tomato sauce” and “heinz white vinegar”, summed into one figure. - **Kewpie**: Measured on the search terms “kewpie mayo” and “kewpie sauce”, summed into one figure. - [Heinz profile](/demand/nz/brands/heinz) - [Kewpie profile](/demand/nz/brands/kewpie) - [All sauce and condiment brands in New Zealand](/demand/nz/categories/nz-sauce-and-condiment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heinz or Kewpie? In August 2026, Kewpie had more branded searches than Heinz among sauce and condiment brands in New Zealand. Kewpie was estimated to have 4.4K branded searches compared to Heinz’s 2.6K, and held a 23.5% Share of Search versus Heinz’s 13.6%. ## Cite this page Brandwave. "Heinz vs Kewpie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heinz-vs-kewpie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heinz-vs-kewpie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.