---
title: "Heineken vs Lion Red: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Heineken or Lion Red? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/heineken-vs-lion-red"
publisher: "Brandwave"
---

# Heineken vs Lion Red: Which is more popular by branded search in New Zealand?

Which is more popular in search, Heineken or Lion Red? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heineken and Lion Red
- **Competitive set**: Beer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Heineken Share of Search**: 17.1%
- **Lion Red Share of Search**: 4.1%

## Which is more popular in search, Heineken or Lion Red?

- In August 2026, Heineken had more branded searches than Lion Red among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to Lion Red’s 1.4K, and held a 17.1% Share of Search versus Lion Red’s 4.1%.
- Heineken was ahead of Lion Red in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand moved from 17.3% to 17.1%, and its estimated monthly branded searches moved from 6.5K to 5.9K.
- Across the 11 months ending August 2026, Lion Red’s estimated Share of Search among beer brands in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand beer brands in August 2026?

Neither Heineken nor Lion Red moved beyond provider rounding among beer brands in Aug 2026.

## Month by month

| Month | Heineken estimated searches | Heineken Share of Search | Heineken rank | Lion Red estimated searches | Lion Red Share of Search | Lion Red rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.5K | 17.3% | 3 | 1.4K | 3.9% | 7 |
| Nov 2025 | 6.7K | 16.4% | 3 | 1.9K | 4.7% | 7 |
| Dec 2025 | 8.3K | 15% | 3 | 2.3K | 4.2% | 7 |
| Jan 2026 | 5.7K | 15% | 3 | 1.5K | 3.9% | 7 |
| Feb 2026 | 5.8K | 15.5% | 3 | 1.4K | 3.8% | 7 |
| Mar 2026 | 6K | 15.6% | 3 | 1.5K | 4% | 7 |
| Apr 2026 | 5.5K | 16.9% | 3 | 1.4K | 4.4% | 7 |
| May 2026 | 5.7K | 17.9% | 2 | 1.4K | 4.3% | 7 |
| Jun 2026 | 5.6K | 19.2% | 2 | 1.3K | 4.5% | 7 |
| Jul 2026 | 5.7K | 17% | 3 | 1.2K | 3.7% | 7 |
| Aug 2026 | 5.9K | 17.1% | 3 | 1.4K | 4.1% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heineken’s and Lion Red’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heineken**: Measured on the search terms “0 0 heineken”, “heineken”, “heineken 0”, “heineken 0 0”, “heineken 0 0 beer”, “heineken 24”, “heineken beer”, “heineken can”, “heineken com”, “heineken cost”, “heineken experience museum”, “heineken glasses”, “heineken lager”, “heineken near me”, “heineken nz”, “heineken pak n save”, “heineken specials” and “heineken zero”, summed into one figure.
- **Lion Red**: Measured on the search terms “lion red”, “lion red beer”, “lion red near me”, “lion red nz”, “lion red singlet”, “lionred” and “lionred co nz”, summed into one figure.

- [Heineken profile](/demand/nz/brands/heineken)
- [Lion Red profile](/demand/nz/brands/lion-red)
- [All beer brands in New Zealand](/demand/nz/categories/nz-beer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heineken or Lion Red?

In August 2026, Heineken had more branded searches than Lion Red among beer brands in New Zealand. Heineken was estimated to have 5.9K branded searches compared to Lion Red’s 1.4K, and held a 17.1% Share of Search versus Lion Red’s 4.1%.

## Cite this page

Brandwave. "Heineken vs Lion Red: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heineken-vs-lion-red

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heineken-vs-lion-red. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.