--- title: "Heineken 0.0 vs Lyre's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heineken 0.0 or Lyre's? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heineken-0-0-vs-lyres" publisher: "Brandwave" --- # Heineken 0.0 vs Lyre's: Which is more popular by branded search in New Zealand? Which is more popular in search, Heineken 0.0 or Lyre's? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heineken 0.0 and Lyre's - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heineken 0.0 Share of Search**: 2.1% - **Lyre's Share of Search**: 87.5% ## Which is more popular in search, Heineken 0.0 or Lyre's? - In August 2026, Lyre's had more branded searches than Heineken 0.0 among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Heineken 0.0’s 80, and held an 87.5% Share of Search versus Heineken 0.0’s 2.1%. - Lyre's was ahead of Heineken 0.0 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Heineken 0.0’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.3% to 2.1%, and its estimated monthly branded searches moved from 90 to 80. - Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand moved from 97.7% to 87.5%, and its estimated monthly branded searches moved from 29.8K to 3.4K. ## How did search popularity change for New Zealand alcohol-free drink brands in August 2026? - In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%. - Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026. ## Month by month | Month | Heineken 0.0 estimated searches | Heineken 0.0 Share of Search | Heineken 0.0 rank | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.3% | 4 | 29.8K | 97.7% | 1 | | Nov 2025 | 110 | 3% | 4 | 2.8K | 77.1% | 1 | | Dec 2025 | 150 | 3% | 4 | 3.6K | 72.2% | 1 | | Jan 2026 | 80 | 2.2% | 4 | 2.9K | 77.4% | 1 | | Feb 2026 | 90 | 2.3% | 4 | 3.4K | 84.3% | 1 | | Mar 2026 | 90 | 2.2% | 4 | 3.4K | 83.5% | 1 | | Apr 2026 | 60 | 1.9% | 4 | 2.8K | 86.1% | 1 | | May 2026 | 60 | 1.5% | 4 | 3.4K | 86.3% | 1 | | Jun 2026 | 80 | 2.4% | 4 | 2.7K | 83.5% | 1 | | Jul 2026 | 60 | 1.6% | 4 | 3.4K | 87.3% | 1 | | Aug 2026 | 80 | 2.1% | 4 | 3.4K | 87.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heineken 0.0’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heineken 0.0**: Measured on the search terms “heineken zero alcohol” and “heineken00”, summed into one figure. - **Lyre's**: Measured on the search terms “lyre's”, “lyres”, “lyres 0%”, “lyres alcohol free”, “lyres gin”, “lyres italian spritz”, “lyres near me”, “lyres non alcoholic” and “lyres nz”, summed into one figure. - [Heineken 0.0 profile](/demand/nz/brands/heineken-0-0) - [Lyre's profile](/demand/nz/brands/lyres) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heineken 0.0 or Lyre's? In August 2026, Lyre's had more branded searches than Heineken 0.0 among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Heineken 0.0’s 80, and held an 87.5% Share of Search versus Heineken 0.0’s 2.1%. ## Cite this page Brandwave. "Heineken 0.0 vs Lyre's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heineken-0-0-vs-lyres This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heineken-0-0-vs-lyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.