--- title: "Heathcotes vs PB Tech: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heathcotes or PB Tech? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heathcotes-vs-pb-tech" publisher: "Brandwave" --- # Heathcotes vs PB Tech: Which is more popular by branded search in New Zealand? Which is more popular in search, Heathcotes or PB Tech? Compare estimated monthly branded-search demand and Share of Search inside the Appliance and Electronics Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heathcotes and PB Tech - **Competitive set**: Appliance and Electronics Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heathcotes Share of Search**: 0.96% - **PB Tech Share of Search**: 31% ## Which is more popular in search, Heathcotes or PB Tech? - In August 2026, PB Tech had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. PB Tech was estimated to have 344K branded searches compared to Heathcotes’ 10.7K, and held a 31% Share of Search versus Heathcotes’ 0.96%. - PB Tech was ahead of Heathcotes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Heathcotes’ estimated Share of Search among appliance and electronics retailers in New Zealand moved from 0.78% to 0.96%, and its estimated monthly branded searches moved from 10.4K to 10.7K. - Across the 11 months ending August 2026, PB Tech’s estimated Share of Search among appliance and electronics retailers in New Zealand moved from 29.9% to 31%, and its estimated monthly branded searches moved from 398K to 344K. ## How did search popularity change for New Zealand appliance and electronics retailers in August 2026? - Estimated monthly branded searches for PB Tech in New Zealand fell 13.6% over 11 measured months, from 398K to 344K in August 2026. ## Month by month | Month | Heathcotes estimated searches | Heathcotes Share of Search | Heathcotes rank | PB Tech estimated searches | PB Tech Share of Search | PB Tech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.4K | 0.78% | 6 | 398K | 29.9% | 1 | | Nov 2025 | 15K | 0.77% | 6 | 602K | 30.8% | 1 | | Dec 2025 | 15.7K | 0.84% | 5 | 485K | 26% | 2 | | Jan 2026 | 13.4K | 1% | 6 | 399K | 29.6% | 1 | | Feb 2026 | 11K | 0.98% | 6 | 341K | 30.2% | 1 | | Mar 2026 | 10.6K | 0.85% | 6 | 408K | 32.7% | 1 | | Apr 2026 | 10.4K | 0.84% | 6 | 345K | 27.8% | 2 | | May 2026 | 10.7K | 0.89% | 6 | 352K | 29.4% | 1 | | Jun 2026 | 12.4K | 1.1% | 6 | 342K | 30.8% | 1 | | Jul 2026 | 10.7K | 0.96% | 6 | 344K | 30.6% | 1 | | Aug 2026 | 10.7K | 0.96% | 6 | 344K | 31% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heathcotes’ and PB Tech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heathcotes**: Measured on the search terms “heathcotes”, “heathcotes appliances”, “heathcotes cambridge”, “heathcotes co nz”, “heathcotes near me”, “heathcotes nz”, “heathcotes online”, “heathcotes store” and “heathcotes tv”, summed into one figure. - **PB Tech**: Measured on the search terms “Pb Tech”, “pb tech computers”, “pb tech gaming pc”, “pb tech ipad”, “pb tech laptops”, “pb tech lower hutt”, “pb tech near me”, “pb tech nelson”, “pb tech new market”, “pb tech online”, “pb tech phones”, “pb tech power bank”, “pb tech queen street”, “pb tech sale”, “pb tech samsung phones”, “pb tech st luke”, “pb tech sylvia park”, “pb tech trade in”, “pb tech tvs”, “pbtech blackfriday”, “pbtech co nz”, “pbtech gaming pc”, “pbtech glenfield”, “pbtech nz” and “pbtech tablets”, summed into one figure. - [Heathcotes profile](/demand/nz/brands/heathcotes) - [PB Tech profile](/demand/nz/brands/pb-tech) - [All appliance and electronics retailers in New Zealand](/demand/nz/categories/nz-appliance-and-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heathcotes or PB Tech? In August 2026, PB Tech had more branded searches than Heathcotes among appliance and electronics retailers in New Zealand. PB Tech was estimated to have 344K branded searches compared to Heathcotes’ 10.7K, and held a 31% Share of Search versus Heathcotes’ 0.96%. ## Cite this page Brandwave. "Heathcotes vs PB Tech: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heathcotes-vs-pb-tech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heathcotes-vs-pb-tech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.