--- title: "Heartland vs Snackachangi: Which is searched more in New Zealand?" description: "Is Heartland or Snackachangi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-snackachangi" publisher: "Brandwave" --- # Heartland vs Snackachangi: Which is searched more in New Zealand? Is Heartland or Snackachangi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heartland and Snackachangi - **Competitive set**: Potato chip brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Heartland Share of Search**: 19.3% - **Snackachangi Share of Search**: 19.1% ## Is Heartland or Snackachangi more popular in search? - In September 2026, Heartland and Snackachangi were level in searches among potato chip brands in New Zealand, with an estimated 2.4K branded searches each, at 19.3% and 19.1% of the total. - Heartland was ahead of Snackachangi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Heartland’s share of searches among potato chip brands in New Zealand moved from 16.5% to 19.3%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, Snackachangi’s share of searches among potato chip brands in New Zealand moved from 10.2% to 19.1%, and its estimated monthly branded searches moved from 1K to 2.4K. ## Top potato chip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Heartland appeared in all five answers. Snackachangi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Heartland was listed before Snackachangi in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bluebird | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Proper Crisps | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Heartland | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Snackachangi | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Copper Kettle | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Eta | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Delisio | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about potato chip brands - Asked ChatGPT "Which potato chip brand should I buy in New Zealand?": 1. Bluebird, 2. Copper Kettle, 3. Proper Crisps, 4. Heartland - Asked ChatGPT "What are the best potato chip brands in New Zealand?": 1. Proper Crisps, 2. Bluebird, 3. Heartland, 4. Snackachangi, 5. Copper Kettle, 6. Eta, 7. Delisio - Asked ChatGPT "What's the best potato chip brand in New Zealand for snacking?": 1. Bluebird, 2. Heartland, 3. Delisio, 4. Proper Crisps - Searched Google, AI Overview "potato chip brands nz": 1. Bluebird, 2. Snackachangi, 3. Eta, 4. Heartland, 5. Copper Kettle, 6. Proper Crisps, 7. Delisio - Searched Google, AI Overview "crisps brands": 1. Proper Crisps, 2. Bluebird, 3. Heartland, 4. Snackachangi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand potato chip brands in September 2026? - In September 2026, Snackachangi overtook Proper Crisps and Copper Kettle to rank 3rd among potato chip brands in New Zealand, with 19.1% of the searches. - In September 2026, Heartland gained share of searches among potato chip brands in New Zealand, from 15.4% to 19.3%. ## Month by month | Month | Heartland estimated searches | Heartland Share of Search | Heartland rank | Snackachangi estimated searches | Snackachangi Share of Search | Snackachangi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 16.5% | 3 | 1K | 10.2% | 5 | | Nov 2025 | 1K | 12.8% | 4 | 880 | 11% | 6 | | Dec 2025 | 1.3K | 15.3% | 3 | 1K | 11.6% | 4 | | Jan 2026 | 1.3K | 15.2% | 3 | 1.3K | 15.1% | 4 | | Feb 2026 | 1.6K | 20.4% | 2 | 880 | 11.1% | 5 | | Mar 2026 | 1.9K | 19.1% | 2 | 1K | 9.9% | 5 | | Apr 2026 | 1.3K | 16.9% | 2 | 880 | 11.2% | 5 | | May 2026 | 1.6K | 18.3% | 2 | 1K | 11.3% | 5 | | Jun 2026 | 1.3K | 15.2% | 2 | 880 | 10.2% | 5 | | Jul 2026 | 3.6K | 28.4% | 1 | 1.3K | 10.2% | 5 | | Aug 2026 | 1.9K | 15.4% | 2 | 1.3K | 10.5% | 5 | | Sep 2026 | 2.4K | 19.3% | 2 | 2.4K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Heartland’s and Snackachangi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heartland**: Measured on the search terms “heartland chips”, “heartland crisps” and “heartland potato chips”, summed into one figure. - **Snackachangi**: Measured on the search term “snackachangi”. - [Heartland profile](/demand/nz/brands/heartland-chips) - [Snackachangi profile](/demand/nz/brands/snackachangi) - [All potato chip brands in New Zealand](/demand/nz/categories/nz-potato-chip-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Heartland or Snackachangi more popular in search? In September 2026, Heartland and Snackachangi were level in searches among potato chip brands in New Zealand, with an estimated 2.4K branded searches each, at 19.3% and 19.1% of the total. ## Cite this page Brandwave. "Heartland vs Snackachangi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-snackachangi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-snackachangi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.