--- title: "Heartland vs Proper Crisps: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heartland or Proper Crisps? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-proper-crisps" publisher: "Brandwave" --- # Heartland vs Proper Crisps: Which is more popular by branded search in New Zealand? Which is more popular in search, Heartland or Proper Crisps? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heartland and Proper Crisps - **Competitive set**: potato chip brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heartland Share of Search**: 17.1% - **Proper Crisps Share of Search**: 17% ## Which is more popular in search, Heartland or Proper Crisps? - In August 2026, Heartland and Proper Crisps were level on Share of Search among potato chip brands in New Zealand, with an estimated 1.9K branded searches each, at 17.1% and 17% estimated Share of Search. - The lead changed hands once in the 11 months ending August 2026: Heartland took it in February 2026. - Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand moved from 18.3% to 17.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 11 months ending August 2026, Proper Crisps’ estimated Share of Search among potato chip brands in New Zealand moved from 21.4% to 17%, and its estimated monthly branded searches held steady at 1.9K. ## How did search popularity change for New Zealand potato chip brands in August 2026? - In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%. - In August 2026, Proper Crisps gained estimated Share of Search among potato chip brands in New Zealand, from 14% to 17%. - In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%. ## Month by month | Month | Heartland estimated searches | Heartland Share of Search | Heartland rank | Proper Crisps estimated searches | Proper Crisps Share of Search | Proper Crisps rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 18.3% | 3 | 1.9K | 21.4% | 2 | | Nov 2025 | 1K | 14.3% | 4 | 1.6K | 22.4% | 2 | | Dec 2025 | 1.3K | 17.2% | 3 | 1.9K | 24.8% | 2 | | Jan 2026 | 1.3K | 17.9% | 3 | 1.6K | 21.8% | 2 | | Feb 2026 | 1.6K | 22.9% | 2 | 1.3K | 18.4% | 3 | | Mar 2026 | 1.9K | 21.1% | 2 | 1.6K | 17.5% | 3 | | Apr 2026 | 1.3K | 18.9% | 2 | 1.3K | 18.7% | 3 | | May 2026 | 1.6K | 20.6% | 2 | 1.3K | 16.5% | 3 | | Jun 2026 | 1.3K | 16.9% | 2 | 1.3K | 16.7% | 4 | | Jul 2026 | 3.6K | 31.7% | 1 | 1.6K | 14% | 3 | | Aug 2026 | 1.9K | 17.1% | 2 | 1.9K | 17% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heartland’s and Proper Crisps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heartland**: Measured on the search terms “heartland chips”, “heartland crisps” and “heartland potato chips”, summed into one figure. - **Proper Crisps**: Measured on the search terms “proper chips”, “proper crisps” and “proper crisps nz”, summed into one figure. - [Heartland profile](/demand/nz/brands/heartland-chips) - [Proper Crisps profile](/demand/nz/brands/proper-crisps) - [All potato chip brands in New Zealand](/demand/nz/categories/nz-potato-chip-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heartland or Proper Crisps? In August 2026, Heartland and Proper Crisps were level on Share of Search among potato chip brands in New Zealand, with an estimated 1.9K branded searches each, at 17.1% and 17% estimated Share of Search. ## Cite this page Brandwave. "Heartland vs Proper Crisps: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-proper-crisps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heartland-chips-vs-proper-crisps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.