--- title: "Heartland Bank vs Rabobank New Zealand: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heartland Bank or Rabobank New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-rabobank-new-zealand" publisher: "Brandwave" --- # Heartland Bank vs Rabobank New Zealand: Which is more popular by branded search in New Zealand? Which is more popular in search, Heartland Bank or Rabobank New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heartland Bank and Rabobank New Zealand - **Competitive set**: Retail Banks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heartland Bank Share of Search**: 0.64% - **Rabobank New Zealand Share of Search**: 0.32% ## Which is more popular in search, Heartland Bank or Rabobank New Zealand? - In August 2026, Heartland Bank had more branded searches than Rabobank New Zealand among retail banks in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Rabobank New Zealand’s 7.6K, and held a 0.64% Share of Search versus Rabobank New Zealand’s 0.32%. - Heartland Bank was ahead of Rabobank New Zealand in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K. - Across the 11 months ending August 2026, Rabobank New Zealand’s estimated Share of Search among retail banks in New Zealand moved from 0.33% to 0.32%, and its estimated monthly branded searches moved from 9.3K to 7.6K. ## How did search popularity change for New Zealand retail banks in August 2026? - Estimated monthly branded searches for Rabobank New Zealand in New Zealand fell 17.9% over 11 measured months, from 9.3K to 7.6K in August 2026. ## Month by month | Month | Heartland Bank estimated searches | Heartland Bank Share of Search | Heartland Bank rank | Rabobank New Zealand estimated searches | Rabobank New Zealand Share of Search | Rabobank New Zealand rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 0.54% | 9 | 9.3K | 0.33% | 10 | | Nov 2025 | 15.2K | 0.58% | 9 | 8.9K | 0.34% | 10 | | Dec 2025 | 12.5K | 0.48% | 9 | 7.5K | 0.29% | 10 | | Jan 2026 | 15.2K | 0.6% | 9 | 6.3K | 0.25% | 10 | | Feb 2026 | 15.2K | 0.67% | 9 | 6.2K | 0.27% | 10 | | Mar 2026 | 15.3K | 0.59% | 9 | 7.6K | 0.3% | 10 | | Apr 2026 | 15.3K | 0.59% | 9 | 6.5K | 0.25% | 10 | | May 2026 | 15.3K | 0.6% | 9 | 7.8K | 0.3% | 10 | | Jun 2026 | 22.7K | 0.89% | 8 | 7.6K | 0.3% | 10 | | Jul 2026 | 15.2K | 0.66% | 9 | 7.7K | 0.34% | 10 | | Aug 2026 | 15.2K | 0.64% | 9 | 7.6K | 0.32% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heartland Bank’s and Rabobank New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank business loan”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank loan”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account”, “heartland bank term deposit” and “heartland business loan”, summed into one figure. - **Rabobank New Zealand**: Measured on the search terms “Rabobank”, “rabobank banking”, “rabobank savings”, “rabobank savings account” and “rabobank term deposit”, summed into one figure. - [Heartland Bank profile](/demand/nz/brands/heartland-bank) - [Rabobank New Zealand profile](/demand/nz/brands/rabobank-new-zealand) - [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heartland Bank or Rabobank New Zealand? In August 2026, Heartland Bank had more branded searches than Rabobank New Zealand among retail banks in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Rabobank New Zealand’s 7.6K, and held a 0.64% Share of Search versus Rabobank New Zealand’s 0.32%. ## Cite this page Brandwave. "Heartland Bank vs Rabobank New Zealand: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-rabobank-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-rabobank-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.