--- title: "Heartland Bank vs Lending Crowd: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heartland Bank or Lending Crowd? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-lending-crowd" publisher: "Brandwave" --- # Heartland Bank vs Lending Crowd: Which is more popular by branded search in New Zealand? Which is more popular in search, Heartland Bank or Lending Crowd? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heartland Bank and Lending Crowd - **Competitive set**: Business lenders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heartland Bank Share of Search**: 86.1% - **Lending Crowd Share of Search**: 1.3% ## Which is more popular in search, Heartland Bank or Lending Crowd? - In August 2026, Heartland Bank had more branded searches than Lending Crowd among business lenders in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Lending Crowd’s 230, and held an 86.1% Share of Search versus Lending Crowd’s 1.3%. - Heartland Bank was ahead of Lending Crowd in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand moved from 85.5% to 86.1%, and its estimated monthly branded searches moved from 15.3K to 15.2K. - Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 400 to 230. ## How did search popularity change for New Zealand business lenders in August 2026? - In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%. - Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026. ## Month by month | Month | Heartland Bank estimated searches | Heartland Bank Share of Search | Heartland Bank rank | Lending Crowd estimated searches | Lending Crowd Share of Search | Lending Crowd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 85.5% | 1 | 400 | 2.2% | 3 | | Nov 2025 | 15.2K | 86% | 1 | 370 | 2.1% | 3 | | Dec 2025 | 12.5K | 87.9% | 1 | 320 | 2.3% | 3 | | Jan 2026 | 15.2K | 86.1% | 1 | 370 | 2.1% | 3 | | Feb 2026 | 15.2K | 86.1% | 1 | 350 | 2% | 3 | | Mar 2026 | 15.3K | 84.6% | 1 | 300 | 1.7% | 3 | | Apr 2026 | 15.3K | 86.5% | 1 | 260 | 1.5% | 3 | | May 2026 | 15.3K | 85.8% | 1 | 320 | 1.8% | 3 | | Jun 2026 | 22.7K | 89.6% | 1 | 300 | 1.2% | 3 | | Jul 2026 | 15.2K | 87.8% | 1 | 210 | 1.2% | 3 | | Aug 2026 | 15.2K | 86.1% | 1 | 230 | 1.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heartland Bank’s and Lending Crowd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank business loan”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank loan”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account”, “heartland bank term deposit” and “heartland business loan”, summed into one figure. - **Lending Crowd**: Measured on the search terms “lending crowd”, “lending crowd nz”, “lendingcrowd” and “lendingcrowd nz”, summed into one figure. - [Heartland Bank profile](/demand/nz/brands/heartland-bank) - [Lending Crowd profile](/demand/nz/brands/lending-crowd) - [All business lenders in New Zealand](/demand/nz/categories/nz-business-lenders): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heartland Bank or Lending Crowd? In August 2026, Heartland Bank had more branded searches than Lending Crowd among business lenders in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Lending Crowd’s 230, and held an 86.1% Share of Search versus Lending Crowd’s 1.3%. ## Cite this page Brandwave. "Heartland Bank vs Lending Crowd: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-lending-crowd This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-lending-crowd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.