--- title: "Heartland Bank vs Kiwibank: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Heartland Bank or Kiwibank? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-kiwibank" publisher: "Brandwave" --- # Heartland Bank vs Kiwibank: Which is more popular by branded search in New Zealand? Which is more popular in search, Heartland Bank or Kiwibank? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Heartland Bank and Kiwibank - **Competitive set**: Retail Banks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Heartland Bank Share of Search**: 0.64% - **Kiwibank Share of Search**: 15.7% ## Which is more popular in search, Heartland Bank or Kiwibank? - In August 2026, Kiwibank had more branded searches than Heartland Bank among retail banks in New Zealand. Kiwibank was estimated to have 374K branded searches compared to Heartland Bank’s 15.2K, and held a 15.7% Share of Search versus Heartland Bank’s 0.64%. - Kiwibank was ahead of Heartland Bank in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K. - Across the 11 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand moved from 16.2% to 15.7%, and its estimated monthly branded searches moved from 458K to 374K. ## How did search popularity change for New Zealand retail banks in August 2026? - In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%. ## Month by month | Month | Heartland Bank estimated searches | Heartland Bank Share of Search | Heartland Bank rank | Kiwibank estimated searches | Kiwibank Share of Search | Kiwibank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 0.54% | 9 | 458K | 16.2% | 4 | | Nov 2025 | 15.2K | 0.58% | 9 | 457K | 17.4% | 4 | | Dec 2025 | 12.5K | 0.48% | 9 | 456K | 17.5% | 4 | | Jan 2026 | 15.2K | 0.6% | 9 | 375K | 14.9% | 4 | | Feb 2026 | 15.2K | 0.67% | 9 | 374K | 16.4% | 4 | | Mar 2026 | 15.3K | 0.59% | 9 | 375K | 14.5% | 4 | | Apr 2026 | 15.3K | 0.59% | 9 | 456K | 17.5% | 4 | | May 2026 | 15.3K | 0.6% | 9 | 374K | 14.7% | 4 | | Jun 2026 | 22.7K | 0.89% | 8 | 374K | 14.6% | 4 | | Jul 2026 | 15.2K | 0.66% | 9 | 374K | 16.2% | 4 | | Aug 2026 | 15.2K | 0.64% | 9 | 374K | 15.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Heartland Bank’s and Kiwibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank business loan”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank loan”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account”, “heartland bank term deposit” and “heartland business loan”, summed into one figure. - **Kiwibank**: Measured on the search terms “Kiwibank”, “kiwibank banking”, “kiwibank credit card”, “kiwibank home loan”, “kiwibank home loans”, “kiwibank kiwisaver”, “kiwibank mortgage”, “kiwibank mortgages”, “kiwibank personal loan”, “kiwibank savings”, “kiwibank savings account” and “kiwibank term deposit”, summed into one figure. - [Heartland Bank profile](/demand/nz/brands/heartland-bank) - [Kiwibank profile](/demand/nz/brands/kiwibank) - [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Heartland Bank or Kiwibank? In August 2026, Kiwibank had more branded searches than Heartland Bank among retail banks in New Zealand. Kiwibank was estimated to have 374K branded searches compared to Heartland Bank’s 15.2K, and held a 15.7% Share of Search versus Heartland Bank’s 0.64%. ## Cite this page Brandwave. "Heartland Bank vs Kiwibank: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-kiwibank This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heartland-bank-vs-kiwibank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.