--- title: "Headspace vs Waking Up: Which is more popular in New Zealand?" description: "Is Headspace or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/headspace-vs-waking-up" publisher: "Brandwave" --- # Headspace vs Waking Up: Which is more popular in New Zealand? Is Headspace or Waking Up more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Headspace and Waking Up - **Competitive set**: Meditation and sleep apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Headspace Share of Search**: 47.3% - **Waking Up Share of Search**: 1.9% ## Is Headspace or Waking Up more popular in search? - In October 2026, Headspace had more branded searches than Waking Up among meditation and sleep apps in New Zealand. Headspace had about 1,250 branded searches, while Waking Up had 50. Headspace made up 47.3% of all meditation and sleep app searches we track, and Waking Up accounted for 1.9%. - Headspace was ahead of Waking Up in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Headspace’s share of searches among meditation and sleep apps in New Zealand moved from 56.7% to 47.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K. - Across the 12 months ending October 2026, Waking Up’s share of searches among meditation and sleep apps in New Zealand held steady at 1.9%, and its estimated monthly branded searches held steady at 50. ## Top meditation and sleep apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Headspace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waking Up was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Headspace was listed before Waking Up in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Insight Timer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Calm | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Headspace | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smiling Mind | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | BetterSleep | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Waking Up | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about meditation and sleep apps - Asked ChatGPT "Which meditation or sleep app should I use in New Zealand?": 1. Insight Timer, 2. Calm, 3. Headspace, 4. Smiling Mind - Asked ChatGPT "What are the best meditation and sleep apps in New Zealand?": 1. Calm, 2. Headspace, 3. Insight Timer, 4. BetterSleep, 5. Smiling Mind, 6. Waking Up - Asked ChatGPT "What's the best meditation or sleep app in New Zealand for better sleep?": 1. Calm, 2. Insight Timer, 3. Headspace, 4. Smiling Mind - Searched Google, AI Overview "meditation apps": 1. Insight Timer, 2. Smiling Mind, 3. Calm, 4. Headspace, 5. Waking Up - Searched Google, AI Overview "sleep sounds app": 1. Calm Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand meditation and sleep apps in October 2026? - In October 2026, Headspace lost share of searches among meditation and sleep apps in New Zealand, from 54.5% to 47.3%. - In October 2026, Waking Up lost share of searches among meditation and sleep apps in New Zealand, from 3.3% to 1.9%. ## How has branded search for Headspace and Waking Up changed in New Zealand over the last 12 months? | Month | Headspace estimated searches | Headspace Share of Search | Headspace rank | Waking Up estimated searches | Waking Up Share of Search | Waking Up rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.5K | 56.7% | 1 | 50 | 1.9% | 6 | | Dec 2025 | 1.2K | 53% | 1 | 70 | 3% | 6 | | Jan 2026 | 1.5K | 53.1% | 1 | 110 | 4% | 6 | | Feb 2026 | 1.5K | 55.5% | 1 | 70 | 2.6% | 6 | | Mar 2026 | 1.9K | 57.9% | 1 | 90 | 2.7% | 5 | | Apr 2026 | 1.5K | 52.9% | 1 | 70 | 2.4% | 6 | | May 2026 | 1.9K | 57.5% | 1 | 90 | 2.8% | 6 | | Jun 2026 | 2.3K | 60% | 1 | 50 | 1.3% | 6 | | Jul 2026 | 1.9K | 54.4% | 1 | 50 | 1.4% | 6 | | Aug 2026 | 2K | 58.8% | 1 | 70 | 2.1% | 6 | | Sep 2026 | 1.5K | 54.5% | 1 | 90 | 3.3% | 6 | | Oct 2026 | 1.3K | 47.3% | 1 | 50 | 1.9% | 6 | ## How are Headspace’s and Waking Up’s branded searches counted? Brandwave collects information about searches that people make online using Headspace’s and Waking Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Headspace**: Measured on the search terms “headspace”, “headspace app”, “headspace guide meditation”, “headspace hair”, “headspace meditation”, “headspace meditation app”, “headspace mindfulness app”, “headspace sleep” and “headspace sleep meditation”, summed into one figure. - **Waking Up**: Measured on the search term “waking up app”. - [Headspace profile](/demand/nz/brands/headspace) - [Waking Up profile](/demand/nz/brands/waking-up) - [All meditation and sleep apps in New Zealand](/demand/nz/categories/nz-meditation-and-sleep-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Headspace or Waking Up more popular in search? In October 2026, Headspace had more branded searches than Waking Up among meditation and sleep apps in New Zealand. Headspace had about 1,250 branded searches, while Waking Up had 50. Headspace made up 47.3% of all meditation and sleep app searches we track, and Waking Up accounted for 1.9%. ## Cite this page Brandwave. "Headspace vs Waking Up: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/headspace-vs-waking-up This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/headspace-vs-waking-up. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.