--- title: "Headspace vs Smiling Mind: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Headspace or Smiling Mind? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/headspace-vs-smiling-mind" publisher: "Brandwave" --- # Headspace vs Smiling Mind: Which is more popular by branded search in New Zealand? Which is more popular in search, Headspace or Smiling Mind? Compare estimated monthly branded-search demand and Share of Search inside the Meditation and sleep apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Headspace and Smiling Mind - **Competitive set**: Meditation and sleep apps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Headspace Share of Search**: 55.8% - **Smiling Mind Share of Search**: 8.4% ## Which is more popular in search, Headspace or Smiling Mind? - In August 2026, Headspace had more branded searches than Smiling Mind among meditation and sleep apps in New Zealand. Headspace was estimated to have 2.1K branded searches compared to Smiling Mind’s 320, and held a 55.8% Share of Search versus Smiling Mind’s 8.4%. - Headspace was ahead of Smiling Mind in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 51.7% to 55.8%, and its estimated monthly branded searches moved from 1.6K to 2.1K. - Across the 11 months ending August 2026, Smiling Mind’s estimated Share of Search among meditation and sleep apps in New Zealand moved from 11.6% to 8.4%, and its estimated monthly branded searches moved from 370 to 320. ## How did search popularity change for New Zealand meditation and sleep apps in August 2026? - In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%. - In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%. ## Month by month | Month | Headspace estimated searches | Headspace Share of Search | Headspace rank | Smiling Mind estimated searches | Smiling Mind Share of Search | Smiling Mind rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 51.7% | 1 | 370 | 11.6% | 3 | | Nov 2025 | 1.6K | 56.3% | 1 | 330 | 11.3% | 3 | | Dec 2025 | 1.4K | 54.8% | 1 | 230 | 9.1% | 4 | | Jan 2026 | 1.6K | 54.2% | 1 | 310 | 10.5% | 4 | | Feb 2026 | 1.7K | 54.4% | 1 | 330 | 10.7% | 4 | | Mar 2026 | 2.1K | 53.5% | 1 | 390 | 10.1% | 4 | | Apr 2026 | 1.7K | 50.9% | 1 | 290 | 8.8% | 4 | | May 2026 | 2.1K | 55.4% | 1 | 300 | 8% | 4 | | Jun 2026 | 2.6K | 57.8% | 1 | 390 | 8.7% | 4 | | Jul 2026 | 2.1K | 50.5% | 1 | 300 | 7.2% | 4 | | Aug 2026 | 2.1K | 55.8% | 1 | 320 | 8.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Headspace’s and Smiling Mind’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Headspace**: Measured on the search terms “headspace”, “headspace app”, “headspace com”, “headspace guide meditation”, “headspace hair”, “headspace meditation”, “headspace meditation app”, “headspace mindfulness app”, “headspace near me”, “headspace new zealand”, “headspace nz”, “headspace online”, “headspace sleep” and “headspace sleep meditation”, summed into one figure. - **Smiling Mind**: Measured on the search terms “smiling mind”, “smiling mind app”, “smiling mind meditation”, “smiling mind online”, “smiling mind sleep”, “smilingmind”, “smilingmind app” and “smilingmind com au”, summed into one figure. - [Headspace profile](/demand/nz/brands/headspace) - [Smiling Mind profile](/demand/nz/brands/smiling-mind) - [All meditation and sleep apps in New Zealand](/demand/nz/categories/nz-meditation-and-sleep-apps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Headspace or Smiling Mind? In August 2026, Headspace had more branded searches than Smiling Mind among meditation and sleep apps in New Zealand. Headspace was estimated to have 2.1K branded searches compared to Smiling Mind’s 320, and held a 55.8% Share of Search versus Smiling Mind’s 8.4%. ## Cite this page Brandwave. "Headspace vs Smiling Mind: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/headspace-vs-smiling-mind This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/headspace-vs-smiling-mind. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.