--- title: "Head vs Wilson: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Head or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Tennis and racquet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/head-vs-wilson" publisher: "Brandwave" --- # Head vs Wilson: Which is more popular by branded search in New Zealand? Which is more popular in search, Head or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Tennis and racquet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Head and Wilson - **Competitive set**: Tennis and racquet brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Head Share of Search**: 4.6% - **Wilson Share of Search**: 17.7% ## Which is more popular in search, Head or Wilson? - In August 2026, Wilson had more branded searches than Head among tennis and racquet brands in New Zealand. Wilson was estimated to have 1.4K branded searches compared to Head’s 370, and held a 17.7% Share of Search versus Head’s 4.6%. - Wilson was ahead of Head in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 2.2% to 4.6%, and its estimated monthly branded searches moved from 150 to 370. - Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 18.8% to 17.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## How did search popularity change for New Zealand tennis and racquet brands in August 2026? - In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%. - Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026. ## Month by month | Month | Head estimated searches | Head Share of Search | Head rank | Wilson estimated searches | Wilson Share of Search | Wilson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 2.2% | 4 | 1.3K | 18.8% | 3 | | Nov 2025 | 150 | 2.1% | 4 | 1.7K | 23.6% | 3 | | Dec 2025 | 150 | 2.7% | 4 | 1K | 18.2% | 3 | | Jan 2026 | 210 | 2.4% | 4 | 1.7K | 19.7% | 3 | | Feb 2026 | 230 | 2.2% | 4 | 2.1K | 20.5% | 3 | | Mar 2026 | 230 | 2.2% | 4 | 2.7K | 25.4% | 2 | | Apr 2026 | 160 | 1.6% | 4 | 1.9K | 20% | 2 | | May 2026 | 230 | 2.2% | 4 | 2K | 19.8% | 2 | | Jun 2026 | 250 | 2.6% | 4 | 1.8K | 18.3% | 3 | | Jul 2026 | 360 | 4.1% | 4 | 2K | 22.3% | 2 | | Aug 2026 | 370 | 4.6% | 4 | 1.4K | 17.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Head’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Head**: Measured on the search terms “head badminton”, “head padel”, “head racquet”, “head si6 tennis racquet”, “head speed tennis racquet” and “head tennis racquet”, summed into one figure. - **Wilson**: Measured on the search terms “wilson badminton”, “wilson blade racquet”, “wilson padel”, “wilson racquet”, “wilson racquet bag”, “wilson tennis”, “wilson tennis bag”, “wilson tennis balls”, “wilson tennis bat”, “wilson tennis dress”, “wilson tennis gear” and “wilson tennis shoes”, summed into one figure. - [Head profile](/demand/nz/brands/head) - [Wilson profile](/demand/nz/brands/wilson) - [All tennis and racquet brands in New Zealand](/demand/nz/categories/nz-tennis-racquet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Head or Wilson? In August 2026, Wilson had more branded searches than Head among tennis and racquet brands in New Zealand. Wilson was estimated to have 1.4K branded searches compared to Head’s 370, and held a 17.7% Share of Search versus Head’s 4.6%. ## Cite this page Brandwave. "Head vs Wilson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/head-vs-wilson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/head-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.