--- title: "Head & Shoulders vs Pantene: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Head & Shoulders or Pantene? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-pantene" publisher: "Brandwave" --- # Head & Shoulders vs Pantene: Which is more popular by branded search in New Zealand? Which is more popular in search, Head & Shoulders or Pantene? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Head & Shoulders and Pantene - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Head & Shoulders Share of Search**: 15.9% - **Pantene Share of Search**: 16.1% ## Which is more popular in search, Head & Shoulders or Pantene? - In August 2026, Head & Shoulders and Pantene were level on Share of Search among shampoo and haircare brands in New Zealand, with an estimated 4.9K versus 5K branded searches, at 15.9% and 16.1% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Pantene took it in November 2025, Head & Shoulders took it in June 2026, Pantene took it in August 2026. - Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 3.2K to 4.9K. - Across the 11 months ending August 2026, Pantene’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 15.3% to 16.1%, and its estimated monthly branded searches moved from 3.1K to 5K. ## How did search popularity change for New Zealand shampoo and haircare brands in August 2026? - In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%. - In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%. ## Month by month | Month | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | Pantene estimated searches | Pantene Share of Search | Pantene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 16% | 2 | 3.1K | 15.3% | 4 | | Nov 2025 | 2.8K | 13% | 4 | 3.2K | 15% | 3 | | Dec 2025 | 2.7K | 13.1% | 4 | 3.3K | 16.3% | 2 | | Jan 2026 | 3.2K | 13.4% | 4 | 4.7K | 19.5% | 2 | | Feb 2026 | 2.8K | 12.9% | 4 | 3.6K | 16.7% | 3 | | Mar 2026 | 3.4K | 14.3% | 4 | 3.8K | 16% | 3 | | Apr 2026 | 3.3K | 13.7% | 4 | 3.9K | 16.4% | 3 | | May 2026 | 3.6K | 14.3% | 4 | 3.6K | 14.3% | 3 | | Jun 2026 | 4K | 14.6% | 3 | 3.3K | 12.3% | 4 | | Jul 2026 | 4.5K | 15.3% | 3 | 4.2K | 14.3% | 4 | | Aug 2026 | 4.9K | 15.9% | 4 | 5K | 16.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Head & Shoulders’ and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Head & Shoulders**: Measured on the search terms “head & shoulders”, “head & shoulders 2 in 1”, “head & shoulders anti dandruff”, “head & shoulders clinical strength”, “head & shoulders conditioner”, “head & shoulders itchy scalp care”, “head & shoulders shampoo”, “head and shoulders”, “head and shoulders almond”, “head and shoulders classic clean”, “head and shoulders eucalyptus”, “head and shoulders men”, “head and shoulders pro”, “head shoulders”, “head shoulders conditioner”, “head shoulders hair”, “head shoulders shampoo” and “headshoulders”, summed into one figure. - **Pantene**: Measured on the search terms “hair oil pantene”, “pantene”, “pantene clarifying shampoo”, “pantene com”, “pantene conditioner”, “pantene hair”, “pantene miracle”, “pantene miracle rescue”, “pantene near me”, “pantene nz”, “pantene pro v sheer volume”, “pantene shampoo”, “pantene shampoo and conditioner”, “pantene volume”, “pantene volume & body shampoo” and “pantene volume shampoo”, summed into one figure. - [Head & Shoulders profile](/demand/nz/brands/head-and-shoulders) - [Pantene profile](/demand/nz/brands/pantene) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Head & Shoulders or Pantene? In August 2026, Head & Shoulders and Pantene were level on Share of Search among shampoo and haircare brands in New Zealand, with an estimated 4.9K versus 5K branded searches, at 15.9% and 16.1% estimated Share of Search. ## Cite this page Brandwave. "Head & Shoulders vs Pantene: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-pantene This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.