--- title: "Head & Shoulders vs Olaplex: Which is searched more in New Zealand?" description: "Is Head & Shoulders or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-olaplex" publisher: "Brandwave" --- # Head & Shoulders vs Olaplex: Which is searched more in New Zealand? Is Head & Shoulders or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Head & Shoulders and Olaplex - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Head & Shoulders Share of Search**: 3.6% - **Olaplex Share of Search**: 10.1% ## Is Head & Shoulders or Olaplex more popular in search? - In September 2026, Olaplex had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. Olaplex had about 4,720 branded searches, while Head & Shoulders had 1,710. Olaplex made up 10.1% of all shampoo and haircare brand searches we track, and Head & Shoulders accounted for 3.6%. - Olaplex was ahead of Head & Shoulders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 1.1K to 1.7K. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and haircare brands in New Zealand moved from 10.8% to 10.1%, and its estimated monthly branded searches moved from 3.9K to 4.7K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Head & Shoulders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Olaplex was listed before Head & Shoulders in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Olaplex overtook Pantene and 2 others to rank 3rd among shampoo and haircare brands in New Zealand, with 10.1% of the searches. - In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%. ## Month by month | Month | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 2.9% | 11 | 3.9K | 10.8% | 3 | | Nov 2025 | 960 | 2.3% | 11 | 4.1K | 9.7% | 4 | | Dec 2025 | 790 | 2% | 11 | 4.7K | 11.7% | 2 | | Jan 2026 | 950 | 2.3% | 11 | 3.9K | 9.5% | 3 | | Feb 2026 | 950 | 2.5% | 11 | 3.9K | 10.2% | 3 | | Mar 2026 | 1.1K | 2.7% | 11 | 4K | 9.8% | 4 | | Apr 2026 | 980 | 2.4% | 11 | 3.9K | 9.6% | 4 | | May 2026 | 1.1K | 2.7% | 11 | 3.9K | 9.6% | 3 | | Jun 2026 | 1.1K | 2.7% | 10 | 4.1K | 9.7% | 4 | | Jul 2026 | 1.4K | 3% | 10 | 3.9K | 8.4% | 5 | | Aug 2026 | 1.4K | 2.9% | 10 | 4K | 8.3% | 6 | | Sep 2026 | 1.7K | 3.6% | 10 | 4.7K | 10.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Head & Shoulders’ and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Head & Shoulders**: Measured on the search terms “head & shoulders”, “head and shoulders”, “head shoulders”, “head shoulders hair” and “headshoulders”, summed into one figure. - **Olaplex**: Measured on the search terms “olaplex”, “olaplex bonding oil”, “olaplex conditioner”, “olaplex hair”, “olaplex hair oil”, “olaplex hair treatment”, “olaplex oil”, “olaplex shampoo” and “olaplex treatment”, summed into one figure. - [Head & Shoulders profile](/demand/nz/brands/head-and-shoulders) - [Olaplex profile](/demand/nz/brands/olaplex) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Head & Shoulders or Olaplex more popular in search? In September 2026, Olaplex had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. Olaplex had about 4,720 branded searches, while Head & Shoulders had 1,710. Olaplex made up 10.1% of all shampoo and haircare brand searches we track, and Head & Shoulders accounted for 3.6%. ## Cite this page Brandwave. "Head & Shoulders vs Olaplex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/head-and-shoulders-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.