--- title: "HBO Max vs Sky: Which is searched more in New Zealand?" description: "Is HBO Max or Sky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hbo-max-vs-sky" publisher: "Brandwave" --- # HBO Max vs Sky: Which is searched more in New Zealand? Is HBO Max or Sky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HBO Max and Sky - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Sep 2026 - **HBO Max Share of Search**: 2.3% - **Sky Share of Search**: 12.4% ## Is HBO Max or Sky more popular in search? - In September 2026, Sky had more branded searches than HBO Max among TV and streaming services in New Zealand. Sky had about 120,000 branded searches, while HBO Max had 22,200. Sky made up 12.4% of all TV and streaming service searches we track, and HBO Max accounted for 2.3%. - Sky was ahead of HBO Max in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HBO Max’s share of searches among TV and streaming services in New Zealand moved from 0.28% to 2.3%, and its estimated monthly branded searches moved from 2.9K to 22.2K. - Across the 12 months ending September 2026, Sky’s share of searches among TV and streaming services in New Zealand moved from 12.3% to 12.4%, and its estimated monthly branded searches moved from 127K to 120K. ## Top TV and streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBO Max and Sky were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HBO Max was listed before Sky in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HBO Max | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | TVNZ+ | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Neon | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Sky | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | ThreeNow | 9th | 2 of 3 | 2 of 2 | 4 of 5 | | Sky Sport Now | 10th | 2 of 3 | 1 of 2 | 3 of 5 | | Māori+ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV and streaming services - Asked ChatGPT "Which TV and streaming service should I use in New Zealand?": 1. TVNZ+, 2. Netflix, 3. HBO Max, 4. Prime Video, 5. Sky, 6. Sky Sport Now, 7. Neon - Asked ChatGPT "What are the best TV and streaming services in New Zealand?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Neon, 6. Apple TV, 7. Sky, 8. Sky Sport Now, 9. TVNZ+, 10. ThreeNow - Asked ChatGPT "What's the best TV and streaming service in New Zealand for TV shows?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Apple TV, 5. Disney+, 6. TVNZ+, 7. ThreeNow, 8. Sky, 9. Neon - Searched Google, AI Overview "tv streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Neon, 6. TVNZ+, 7. ThreeNow - Searched Google, AI Overview "best streaming service": 1. Netflix, 2. Prime Video, 3. Disney+, 4. HBO Max, 5. Neon, 6. Apple TV, 7. TVNZ+, 8. ThreeNow, 9. Sky, 10. Sky Sport Now Not named in any answer: Māori+. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand TV and streaming services in September 2026? - Sky’s share of searches among TV and streaming services in New Zealand has gained ground for 3 months in a row, from 8.8% to 12.4% in September 2026. - Estimated monthly branded searches for HBO Max in New Zealand rose 665.5% over 12 measured months, from 2.9K to 22.2K in September 2026. ## Month by month | Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Sky estimated searches | Sky Share of Search | Sky rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.28% | 11 | 127K | 12.3% | 3 | | Nov 2025 | 3.6K | 0.37% | 11 | 121K | 12.5% | 3 | | Dec 2025 | 4.4K | 0.45% | 11 | 96.3K | 9.9% | 4 | | Jan 2026 | 4.4K | 0.44% | 11 | 108K | 10.9% | 3 | | Feb 2026 | 4.4K | 0.46% | 11 | 137K | 14.4% | 3 | | Mar 2026 | 4.4K | 0.42% | 11 | 130K | 12.5% | 3 | | Apr 2026 | 6.6K | 0.63% | 11 | 114K | 11% | 3 | | May 2026 | 5.4K | 0.51% | 11 | 131K | 12.4% | 3 | | Jun 2026 | 40.5K | 2.6% | 7 | 135K | 8.8% | 3 | | Jul 2026 | 40.5K | 3% | 7 | 137K | 10.2% | 3 | | Aug 2026 | 27.1K | 2.6% | 9 | 126K | 12.1% | 3 | | Sep 2026 | 22.2K | 2.3% | 9 | 120K | 12.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HBO Max’s and Sky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HBO Max**: Measured on the search term “hbo max”. - **Sky**: Measured on the search terms “Sky”, “sky box”, “sky open”, “sky pod”, “sky sport”, “Sky TV”, “sky tv guide”, “sky tv packages”, “tv guide for sky” and “tv guide on sky”, summed into one figure. - [HBO Max profile](/demand/nz/brands/hbo-max) - [Sky profile](/demand/nz/brands/sky) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HBO Max or Sky more popular in search? In September 2026, Sky had more branded searches than HBO Max among TV and streaming services in New Zealand. Sky had about 120,000 branded searches, while HBO Max had 22,200. Sky made up 12.4% of all TV and streaming service searches we track, and HBO Max accounted for 2.3%. ## Cite this page Brandwave. "HBO Max vs Sky: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hbo-max-vs-sky This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hbo-max-vs-sky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.