--- title: "HBO Max vs Māori+: Which is searched more in New Zealand?" description: "Is HBO Max or Māori+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hbo-max-vs-maori-plus" publisher: "Brandwave" --- # HBO Max vs Māori+: Which is searched more in New Zealand? Is HBO Max or Māori+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HBO Max and Māori+ - **Competitive set**: TV and streaming services - **Market**: New Zealand - **Month measured**: Sep 2026 - **HBO Max Share of Search**: 2.3% - **Māori+ Share of Search**: 1.9% ## Is HBO Max or Māori+ more popular in search? - In September 2026, HBO Max had more branded searches than Māori+ among TV and streaming services in New Zealand. HBO Max had about 22,200 branded searches, while Māori+ had 18,200. HBO Max made up 2.3% of all TV and streaming service searches we track, and Māori+ accounted for 1.9%. - The lead changed hands once in the 12 months ending September 2026: HBO Max took it in June 2026. - Across the 12 months ending September 2026, HBO Max’s share of searches among TV and streaming services in New Zealand moved from 0.28% to 2.3%, and its estimated monthly branded searches moved from 2.9K to 22.2K. - Across the 12 months ending September 2026, Māori+’s share of searches among TV and streaming services in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 15.5K to 18.2K. ## Top TV and streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBO Max was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Māori+ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HBO Max | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Disney+ | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | TVNZ+ | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Neon | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Sky | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | ThreeNow | 9th | 2 of 3 | 2 of 2 | 4 of 5 | | Sky Sport Now | 10th | 2 of 3 | 1 of 2 | 3 of 5 | | Māori+ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV and streaming services - Asked ChatGPT "Which TV and streaming service should I use in New Zealand?": 1. TVNZ+, 2. Netflix, 3. HBO Max, 4. Prime Video, 5. Sky, 6. Sky Sport Now, 7. Neon - Asked ChatGPT "What are the best TV and streaming services in New Zealand?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Disney+, 5. Neon, 6. Apple TV, 7. Sky, 8. Sky Sport Now, 9. TVNZ+, 10. ThreeNow - Asked ChatGPT "What's the best TV and streaming service in New Zealand for TV shows?": 1. Netflix, 2. HBO Max, 3. Prime Video, 4. Apple TV, 5. Disney+, 6. TVNZ+, 7. ThreeNow, 8. Sky, 9. Neon - Searched Google, AI Overview "tv streaming services": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Apple TV, 5. Neon, 6. TVNZ+, 7. ThreeNow - Searched Google, AI Overview "best streaming service": 1. Netflix, 2. Prime Video, 3. Disney+, 4. HBO Max, 5. Neon, 6. Apple TV, 7. TVNZ+, 8. ThreeNow, 9. Sky, 10. Sky Sport Now Not named in any answer: Māori+. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand TV and streaming services in September 2026? - Estimated monthly branded searches for HBO Max in New Zealand rose 665.5% over 12 measured months, from 2.9K to 22.2K in September 2026. - Estimated monthly branded searches for Māori+ in New Zealand rose 17.5% over 12 measured months, from 15.5K to 18.2K in September 2026. ## Month by month | Month | HBO Max estimated searches | HBO Max Share of Search | HBO Max rank | Māori+ estimated searches | Māori+ Share of Search | Māori+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.28% | 11 | 15.5K | 1.5% | 9 | | Nov 2025 | 3.6K | 0.37% | 11 | 38K | 3.9% | 7 | | Dec 2025 | 4.4K | 0.45% | 11 | 9.7K | 1% | 9 | | Jan 2026 | 4.4K | 0.44% | 11 | 17K | 1.7% | 9 | | Feb 2026 | 4.4K | 0.46% | 11 | 25.7K | 2.7% | 8 | | Mar 2026 | 4.4K | 0.42% | 11 | 46.6K | 4.5% | 8 | | Apr 2026 | 6.6K | 0.63% | 11 | 31.2K | 3% | 8 | | May 2026 | 5.4K | 0.51% | 11 | 31.3K | 3% | 7 | | Jun 2026 | 40.5K | 2.6% | 7 | 31.3K | 2% | 8 | | Jul 2026 | 40.5K | 3% | 7 | 37.2K | 2.8% | 8 | | Aug 2026 | 27.1K | 2.6% | 9 | 21.5K | 2.1% | 10 | | Sep 2026 | 22.2K | 2.3% | 9 | 18.2K | 1.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using HBO Max’s and Māori+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HBO Max**: Measured on the search term “hbo max”. - **Māori+**: Measured on the search terms “Māori Plus”, “maori television”, “Māori TV”, “mori” and “Whakaata Māori”, summed into one figure. - [HBO Max profile](/demand/nz/brands/hbo-max) - [Māori+ profile](/demand/nz/brands/maori-plus) - [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HBO Max or Māori+ more popular in search? In September 2026, HBO Max had more branded searches than Māori+ among TV and streaming services in New Zealand. HBO Max had about 22,200 branded searches, while Māori+ had 18,200. HBO Max made up 2.3% of all TV and streaming service searches we track, and Māori+ accounted for 1.9%. ## Cite this page Brandwave. "HBO Max vs Māori+: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hbo-max-vs-maori-plus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hbo-max-vs-maori-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.