--- title: "Hawke’s Bay Farmers’ Market vs Otago Farmers Market: Which is more popular in New Zealand?" description: "Is Hawke’s Bay Farmers’ Market or Otago Farmers Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hb-farmers-market-vs-otago-farmers-market" publisher: "Brandwave" --- # Hawke’s Bay Farmers’ Market vs Otago Farmers Market: Which is more popular in New Zealand? Is Hawke’s Bay Farmers’ Market or Otago Farmers Market more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farmers markets set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hawke’s Bay Farmers’ Market and Otago Farmers Market - **Competitive set**: Farmers markets - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hawke’s Bay Farmers’ Market Share of Search**: 2.3% - **Otago Farmers Market Share of Search**: 0.17% ## Is Hawke’s Bay Farmers’ Market or Otago Farmers Market more popular in search? - In October 2026, Hawke’s Bay Farmers’ Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Hawke’s Bay Farmers’ Market had about 3,600 branded searches, while Otago Farmers Market had 260. Hawke’s Bay Farmers’ Market made up 2.3% of all farmers market searches we track, and Otago Farmers Market accounted for 0.17%. - Hawke’s Bay Farmers’ Market was ahead of Otago Farmers Market in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hawke’s Bay Farmers’ Market’s share of searches among farmers markets in New Zealand moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending October 2026, Otago Farmers Market’s share of searches among farmers markets in New Zealand moved from 0.26% to 0.17%, and its estimated monthly branded searches moved from 390 to 260. ## Top farmers markets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hawke’s Bay Farmers’ Market was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Otago Farmers Market was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Hawke’s Bay Farmers’ Market and Otago Farmers Market were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riverside Market | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Harbourside Market | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Hawke’s Bay Farmers’ Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Otago Farmers Market | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Matakana Village Farmers Market | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Clevedon Village Farmers Market | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Christchurch Farmers Market | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about farmers markets - Asked ChatGPT "Which farmers market should I shop at in New Zealand?": 1. Harbourside Market, 2. Christchurch Farmers Market - Asked ChatGPT "What are the best farmers markets in New Zealand?": 1. Hawke’s Bay Farmers’ Market, 2. Riverside Market, 3. Harbourside Market, 4. Clevedon Village Farmers Market - Asked ChatGPT "What's the best farmers market in New Zealand for fresh local produce?": 1. Hawke’s Bay Farmers’ Market, 2. Matakana Village Farmers Market, 3. Riverside Market - Searched Google, AI Overview "farmers markets nz": 1. Harbourside Market, 2. Otago Farmers Market - Searched Google, AI Overview "local markets nz": 1. Harbourside Market, 2. Riverside Market, 3. Otago Farmers Market, 4. Matakana Village Farmers Market, 5. Hawke’s Bay Farmers’ Market Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farmers markets in October 2026? - Estimated monthly branded searches for Otago Farmers Market in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in October 2026. ## How has branded search for Hawke’s Bay Farmers’ Market and Otago Farmers Market changed in New Zealand over the last 12 months? | Month | Hawke’s Bay Farmers’ Market estimated searches | Hawke’s Bay Farmers’ Market Share of Search | Hawke’s Bay Farmers’ Market rank | Otago Farmers Market estimated searches | Otago Farmers Market Share of Search | Otago Farmers Market rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 2.4% | 6 | 390 | 0.26% | 7 | | Dec 2025 | 4.4K | 2.4% | 5 | 880 | 0.48% | 7 | | Jan 2026 | 5.4K | 3% | 6 | 590 | 0.32% | 7 | | Feb 2026 | 3.6K | 2% | 6 | 480 | 0.27% | 7 | | Mar 2026 | 3.6K | 2.4% | 6 | 480 | 0.32% | 7 | | Apr 2026 | 3.6K | 2.3% | 6 | 480 | 0.31% | 7 | | May 2026 | 4.4K | 3.2% | 5 | 390 | 0.29% | 7 | | Jun 2026 | 1.9K | 1.8% | 6 | 260 | 0.25% | 7 | | Jul 2026 | 2.9K | 2.3% | 6 | 210 | 0.16% | 7 | | Aug 2026 | 2.4K | 2% | 6 | 260 | 0.22% | 7 | | Sep 2026 | 2.4K | 2.1% | 6 | 260 | 0.22% | 7 | | Oct 2026 | 3.6K | 2.3% | 6 | 260 | 0.17% | 7 | ## How are Hawke’s Bay Farmers’ Market’s and Otago Farmers Market’s branded searches counted? Brandwave collects information about searches that people make online using Hawke’s Bay Farmers’ Market’s and Otago Farmers Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hawke’s Bay Farmers’ Market**: Measured on the search term “hawkes bay farmers market”. - **Otago Farmers Market**: Measured on the search term “otago farmers market”. - [Hawke’s Bay Farmers’ Market profile](/demand/nz/brands/hb-farmers-market) - [Otago Farmers Market profile](/demand/nz/brands/otago-farmers-market) - [All farmers markets in New Zealand](/demand/nz/categories/nz-farmers-markets): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hawke’s Bay Farmers’ Market or Otago Farmers Market more popular in search? In October 2026, Hawke’s Bay Farmers’ Market had more branded searches than Otago Farmers Market among farmers markets in New Zealand. Hawke’s Bay Farmers’ Market had about 3,600 branded searches, while Otago Farmers Market had 260. Hawke’s Bay Farmers’ Market made up 2.3% of all farmers market searches we track, and Otago Farmers Market accounted for 0.17%. ## Cite this page Brandwave. "Hawke’s Bay Farmers’ Market vs Otago Farmers Market: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hb-farmers-market-vs-otago-farmers-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hb-farmers-market-vs-otago-farmers-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.