--- title: "Hayward vs Waterco: Which is searched more in New Zealand?" description: "Is Hayward or Waterco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-waterco" publisher: "Brandwave" --- # Hayward vs Waterco: Which is searched more in New Zealand? Is Hayward or Waterco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hayward and Waterco - **Competitive set**: Sand filter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hayward Share of Search**: 0.16% - **Waterco Share of Search**: 7.7% ## Is Hayward or Waterco more popular in search? - In September 2026, Waterco had more branded searches than Hayward among sand filter brands in New Zealand. Waterco had about 480 branded searches, while Hayward had 10. Waterco made up 7.7% of all sand filter brand searches we track, and Hayward accounted for 0.16%. - Waterco was ahead of Hayward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Waterco’s share of searches among sand filter brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches held steady at 480. ## Top sand filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterco was listed before Hayward in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sand filter brands - Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey - Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward - Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey - Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool - Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey Not named in any answer: Jacuzzi and Intex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sand filter brands in September 2026? - In September 2026, Waterco gained share of searches among sand filter brands in New Zealand, from 6.9% to 7.7%. ## Month by month | Month | Hayward estimated searches | Hayward Share of Search | Hayward rank | Waterco estimated searches | Waterco Share of Search | Waterco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.13% | 7 | 480 | 6% | 4 | | Nov 2025 | 10 | 0.06% | 7 | 590 | 3.5% | 4 | | Dec 2025 | 10 | 0.05% | 7 | 480 | 2.5% | 4 | | Jan 2026 | 10 | 0.1% | 7 | 480 | 4.7% | 4 | | Feb 2026 | 10 | 0.18% | 7 | 390 | 7.1% | 4 | | Mar 2026 | 10 | 0.2% | 7 | 480 | 9.8% | 3 | | Apr 2026 | 10 | 0.24% | 7 | 320 | 7.7% | 4 | | May 2026 | 10 | 0.24% | 7 | 320 | 7.6% | 4 | | Jun 2026 | 10 | 0.23% | 7 | 390 | 9.1% | 4 | | Jul 2026 | 10 | 0.23% | 7 | 390 | 8.9% | 4 | | Aug 2026 | 10 | 0.21% | 7 | 320 | 6.9% | 4 | | Sep 2026 | 10 | 0.16% | 7 | 480 | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hayward’s and Waterco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hayward**: Measured on the search term “hayward pool”. - **Waterco**: Measured on the search term “waterco”. - [Hayward profile](/demand/nz/brands/hayward-pool) - [Waterco profile](/demand/nz/brands/waterco) - [All sand filter brands in New Zealand](/demand/nz/categories/nz-sand-filter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hayward or Waterco more popular in search? In September 2026, Waterco had more branded searches than Hayward among sand filter brands in New Zealand. Waterco had about 480 branded searches, while Hayward had 10. Waterco made up 7.7% of all sand filter brand searches we track, and Hayward accounted for 0.16%. ## Cite this page Brandwave. "Hayward vs Waterco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-waterco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-waterco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.