--- title: "Hayward vs Intex: Which is searched more in New Zealand?" description: "Is Hayward or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-intex" publisher: "Brandwave" --- # Hayward vs Intex: Which is searched more in New Zealand? Is Hayward or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sand filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hayward and Intex - **Competitive set**: Sand filter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hayward Share of Search**: 0.16% - **Intex Share of Search**: 11.5% ## Is Hayward or Intex more popular in search? - In September 2026, Intex had more branded searches than Hayward among sand filter brands in New Zealand. Intex had about 710 branded searches, while Hayward had 10. Intex made up 11.5% of all sand filter brand searches we track, and Hayward accounted for 0.16%. - Intex was ahead of Hayward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hayward’s share of searches among sand filter brands in New Zealand moved from 0.13% to 0.16%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Intex’s share of searches among sand filter brands in New Zealand moved from 10% to 11.5%, and its estimated monthly branded searches moved from 800 to 710. ## Top sand filter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hayward was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Intex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Waterco | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AstralPool | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bestway | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Davey | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hayward | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jacuzzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sand filter brands - Asked ChatGPT "Which sand filter brand should I buy in New Zealand?": 1. AstralPool, 2. Waterco, 3. Davey - Asked ChatGPT "What are the best sand filter brands in New Zealand?": 1. Waterco, 2. AstralPool, 3. Davey, 4. Hayward - Asked ChatGPT "What's the best sand filter brand in New Zealand for a swimming pool?": 1. Waterco, 2. AstralPool, 3. Davey - Searched Google, AI Overview "pool sand filter nz": 1. Bestway, 2. AstralPool - Searched Google, AI Overview "pool filter system": 1. Bestway, 2. Waterco, 3. Davey Not named in any answer: Jacuzzi and Intex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sand filter brands in September 2026? - In September 2026, Intex gained share of searches among sand filter brands in New Zealand, from 8.6% to 11.5%. ## Month by month | Month | Hayward estimated searches | Hayward Share of Search | Hayward rank | Intex estimated searches | Intex Share of Search | Intex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.13% | 7 | 800 | 10% | 3 | | Nov 2025 | 10 | 0.06% | 7 | 1.8K | 10.5% | 3 | | Dec 2025 | 10 | 0.05% | 7 | 1.7K | 8.9% | 3 | | Jan 2026 | 10 | 0.1% | 7 | 910 | 8.9% | 3 | | Feb 2026 | 10 | 0.18% | 7 | 470 | 8.5% | 3 | | Mar 2026 | 10 | 0.2% | 7 | 460 | 9.4% | 4 | | Apr 2026 | 10 | 0.24% | 7 | 320 | 7.7% | 3 | | May 2026 | 10 | 0.24% | 7 | 370 | 8.8% | 3 | | Jun 2026 | 10 | 0.23% | 7 | 400 | 9.3% | 3 | | Jul 2026 | 10 | 0.23% | 7 | 400 | 9.1% | 3 | | Aug 2026 | 10 | 0.21% | 7 | 400 | 8.6% | 3 | | Sep 2026 | 10 | 0.16% | 7 | 710 | 11.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hayward’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hayward**: Measured on the search term “hayward pool”. - **Intex**: Measured on the search terms “intex” and “intex pool”, summed into one figure. - [Hayward profile](/demand/nz/brands/hayward-pool) - [Intex profile](/demand/nz/brands/intex) - [All sand filter brands in New Zealand](/demand/nz/categories/nz-sand-filter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hayward or Intex more popular in search? In September 2026, Intex had more branded searches than Hayward among sand filter brands in New Zealand. Intex had about 710 branded searches, while Hayward had 10. Intex made up 11.5% of all sand filter brand searches we track, and Hayward accounted for 0.16%. ## Cite this page Brandwave. "Hayward vs Intex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-intex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hayward-pool-vs-intex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.