--- title: "Hayward & Co vs PKF: Which is searched more in New Zealand?" description: "Is Hayward & Co or PKF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hayward-co-vs-pkf-nz" publisher: "Brandwave" --- # Hayward & Co vs PKF: Which is searched more in New Zealand? Is Hayward & Co or PKF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hayward & Co and PKF - **Competitive set**: Hamilton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hayward & Co Share of Search**: 4.8% - **PKF Share of Search**: 40.5% ## Is Hayward & Co or PKF more popular in search? - In September 2026, PKF had more branded searches than Hayward & Co among Hamilton accounting firms in New Zealand. PKF had about 170 branded searches, while Hayward & Co had 20. PKF made up 40.5% of all Hamilton accounting firm searches we track, and Hayward & Co accounted for 4.8%. - PKF was ahead of Hayward & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hayward & Co’s share of searches among Hamilton accounting firms in New Zealand moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand moved from 46.7% to 40.5%, and its estimated monthly branded searches moved from 210 to 170. ## Top Hamilton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, PKF was mentioned in two out of three: in two of the three ChatGPT answers. Hayward & Co did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Maisey Harris & Co | 1st | 3 of 3 | 3 of 3 | | SBA | 2nd | 3 of 3 | 3 of 3 | | Slater Chartered Accountants | 3rd | 3 of 3 | 3 of 3 | | Coombe Smith | 4th | 2 of 3 | 2 of 3 | | Auctus | 5th | 1 of 3 | 1 of 3 | | PKF | 6th | 2 of 3 | 2 of 3 | | Hayward & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants, 4. Coombe Smith, 5. PKF - Asked ChatGPT "What are the best accounting firms in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. Auctus, 3. SBA, 4. Coombe Smith, 5. Slater Chartered Accountants, 6. PKF - Asked ChatGPT "What's the best accounting firm in Hamilton, New Zealand for a small business?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants Not named in any answer: Hayward & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton accounting firms in September 2026? - In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%. - In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%. ## Month by month | Month | Hayward & Co estimated searches | Hayward & Co Share of Search | Hayward & Co rank | PKF estimated searches | PKF Share of Search | PKF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 4.4% | 5 | 210 | 46.7% | 1 | | Nov 2025 | 20 | 4.9% | 5 | 210 | 51.2% | 1 | | Dec 2025 | 10 | 3.6% | 5 | 170 | 60.7% | 1 | | Jan 2026 | 20 | 5.9% | 5 | 170 | 50% | 1 | | Feb 2026 | 20 | 4.7% | 5 | 260 | 60.5% | 1 | | Mar 2026 | 20 | 3.3% | 5 | 320 | 52.5% | 1 | | Apr 2026 | 20 | 4.1% | 5 | 260 | 53.1% | 1 | | May 2026 | 20 | 4.3% | 6 | 260 | 56.5% | 1 | | Jun 2026 | 10 | 2.2% | 6 | 260 | 57.8% | 1 | | Jul 2026 | 10 | 2.5% | 6 | 210 | 52.5% | 1 | | Aug 2026 | 30 | 5.5% | 5 | 170 | 30.9% | 1 | | Sep 2026 | 20 | 4.8% | 5 | 170 | 40.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hayward & Co’s and PKF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hayward & Co**: Measured on the search terms “hayward & co” and “hayward and co”, summed into one figure. - **PKF**: Measured on the search term “pkf hamilton”. - [Hayward & Co profile](/demand/nz/brands/hayward-co) - [PKF profile](/demand/nz/brands/pkf-nz) - [All Hamilton accounting firms in New Zealand](/demand/nz/locations/hamilton/accounting-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hayward & Co or PKF more popular in search? In September 2026, PKF had more branded searches than Hayward & Co among Hamilton accounting firms in New Zealand. PKF had about 170 branded searches, while Hayward & Co had 20. PKF made up 40.5% of all Hamilton accounting firm searches we track, and Hayward & Co accounted for 4.8%. ## Cite this page Brandwave. "Hayward & Co vs PKF: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hayward-co-vs-pkf-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hayward-co-vs-pkf-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.