--- title: "Haysom vs Print Guys: Which is more popular in New Zealand?" description: "Is Haysom or Print Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haysom-vs-print-guys" publisher: "Brandwave" --- # Haysom vs Print Guys: Which is more popular in New Zealand? Is Haysom or Print Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland printing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haysom and Print Guys - **Competitive set**: Auckland printing companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Haysom Share of Search**: 4.2% - **Print Guys Share of Search**: 8.9% ## Is Haysom or Print Guys more popular in search? - In October 2026, Print Guys had more branded searches than Haysom among Auckland printing companies in New Zealand. Print Guys had about 210 branded searches, while Haysom had 100. Print Guys made up 8.9% of all Auckland printing company searches we track, and Haysom accounted for 4.2%. - Print Guys was ahead of Haysom in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Haysom’s share of searches among Auckland printing companies in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 120 to 100. - Across the 12 months ending October 2026, Print Guys’ share of searches among Auckland printing companies in New Zealand moved from 10.1% to 8.9%, and its estimated monthly branded searches moved from 260 to 210. ## Top Auckland printing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Print Guys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haysom did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Print Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | 5 Digital | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Print Guys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Alpine Print | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | On Point Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Alliance Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Haysom | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Longley Print | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland printing companies - Asked ChatGPT "Which printing company should I shop at in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital - Asked ChatGPT "What are the best printing companies in Auckland, New Zealand?": 1. The Print Company, 2. 5 Digital, 3. Alpine Print, 4. Print Guys - Asked ChatGPT "What's the best printing company in Auckland, New Zealand for business cards?": 1. Print Guys, 2. Alpine Print, 3. The Print Company - Searched Google, AI Overview "auckland printing company": named none of the brands we track Not named in any answer: On Point Print, Alliance Print, Haysom and Longley Print. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland printing companies in October 2026? - In October 2026, Print Guys overtook Alliance Print and On Point Print to rank 4th among Auckland printing companies in New Zealand, with 8.9% of the searches. - In October 2026, Haysom lost share of searches among Auckland printing companies in New Zealand, from 4.7% to 4.2%. ## How has branded search for Haysom and Print Guys changed in New Zealand over the last 12 months? | Month | Haysom estimated searches | Haysom Share of Search | Haysom rank | Print Guys estimated searches | Print Guys Share of Search | Print Guys rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 120 | 4.7% | 7 | 260 | 10.1% | 5 | | Dec 2025 | 80 | 4.2% | 7 | 170 | 9% | 5 | | Jan 2026 | 70 | 4.2% | 7 | 170 | 10.2% | 4 | | Feb 2026 | 100 | 4.6% | 7 | 170 | 7.8% | 4 | | Mar 2026 | 100 | 4.5% | 7 | 170 | 7.7% | 6 | | Apr 2026 | 90 | 4.7% | 7 | 140 | 7.4% | 5 | | May 2026 | 120 | 5.2% | 7 | 140 | 6.1% | 6 | | Jun 2026 | 100 | 4.5% | 7 | 110 | 5% | 6 | | Jul 2026 | 50 | 2.3% | 7 | 170 | 7.8% | 4 | | Aug 2026 | 100 | 4.2% | 7 | 140 | 5.9% | 5 | | Sep 2026 | 120 | 4.7% | 7 | 170 | 6.7% | 6 | | Oct 2026 | 100 | 4.2% | 7 | 210 | 8.9% | 4 | ## How are Haysom’s and Print Guys’ branded searches counted? Brandwave collects information about searches that people make online using Haysom’s and Print Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haysom**: Measured on the search terms “haysom” and “haysom print”, summed into one figure. - **Print Guys**: Measured on the search term “print guys”. - [Haysom profile](/demand/nz/brands/haysom) - [Print Guys profile](/demand/nz/brands/print-guys) - [All Auckland printing companies in New Zealand](/demand/nz/locations/auckland/printing-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haysom or Print Guys more popular in search? In October 2026, Print Guys had more branded searches than Haysom among Auckland printing companies in New Zealand. Print Guys had about 210 branded searches, while Haysom had 100. Print Guys made up 8.9% of all Auckland printing company searches we track, and Haysom accounted for 4.2%. ## Cite this page Brandwave. "Haysom vs Print Guys: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/haysom-vs-print-guys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haysom-vs-print-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.