--- title: "Hays vs Tradestaff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hays or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff" publisher: "Brandwave" --- # Hays vs Tradestaff: Which is more popular by branded search in New Zealand? Which is more popular in search, Hays or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and Tradestaff - **Competitive set**: Temp staffing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hays Share of Search**: 19.2% - **Tradestaff Share of Search**: 30.9% ## Which is more popular in search, Hays or Tradestaff? - In August 2026, Tradestaff had more branded searches than Hays among temp staffing agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to Hays’ 4.1K, and held a 30.9% Share of Search versus Hays’ 19.2%. - Tradestaff was ahead of Hays in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand moved from 15.7% to 19.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K. - Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 19.6% to 30.9%, and its estimated monthly branded searches moved from 5.5K to 6.6K. ## How did search popularity change for New Zealand temp staffing agencies in August 2026? - In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%. - Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 15.7% | 4 | 5.5K | 19.6% | 3 | | Nov 2025 | 4.7K | 20.7% | 3 | 6.6K | 29.3% | 1 | | Dec 2025 | 3.3K | 20% | 3 | 4.5K | 27.1% | 2 | | Jan 2026 | 5K | 21.6% | 3 | 6.6K | 28.4% | 2 | | Feb 2026 | 4.4K | 21.7% | 3 | 5.6K | 27.3% | 2 | | Mar 2026 | 5.5K | 22.1% | 3 | 6.9K | 27.7% | 2 | | Apr 2026 | 4.9K | 22.7% | 3 | 5.9K | 27.3% | 2 | | May 2026 | 4.7K | 20.5% | 3 | 6.8K | 29.7% | 2 | | Jun 2026 | 4.4K | 19.7% | 3 | 6.9K | 31.2% | 2 | | Jul 2026 | 4K | 18.5% | 3 | 6.8K | 31.1% | 2 | | Aug 2026 | 4.1K | 19.2% | 3 | 6.6K | 30.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **Tradestaff**: Measured on the search terms “trade staff”, “trade staff recruitment”, “tradestaff”, “tradestaff cambridge”, “tradestaff co nz”, “tradestaff jobs”, “tradestaff near me”, “tradestaff new zealand”, “tradestaff nz”, “tradestaff payroll”, “tradestaff queenstown”, “tradestaff recruitment”, “tradestaff taupo”, “tradestaff whakatane” and “tradestaff.co.nz”, summed into one figure. - [Hays profile](/demand/nz/brands/hays) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hays or Tradestaff? In August 2026, Tradestaff had more branded searches than Hays among temp staffing agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to Hays’ 4.1K, and held a 30.9% Share of Search versus Hays’ 19.2%. ## Cite this page Brandwave. "Hays vs Tradestaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.