--- title: "Hays vs Tradestaff Tauranga: Which is searched more in New Zealand?" description: "Is Hays or Tradestaff Tauranga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff-tauranga" publisher: "Brandwave" --- # Hays vs Tradestaff Tauranga: Which is searched more in New Zealand? Is Hays or Tradestaff Tauranga more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and Tradestaff Tauranga - **Competitive set**: Tauranga recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hays Share of Search**: 2.9% - **Tradestaff Tauranga Share of Search**: 37.1% ## Is Hays or Tradestaff Tauranga more popular in search? - In September 2026, Tradestaff Tauranga had more branded searches than Hays among Tauranga recruitment agencies in New Zealand. Tradestaff Tauranga had about 260 branded searches, while Hays had 20. Tradestaff Tauranga made up 37.1% of all Tauranga recruitment agency searches we track, and Hays accounted for 2.9%. - Tradestaff Tauranga was ahead of Hays in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hays’ share of searches among Tauranga recruitment agencies in New Zealand moved from 4% to 2.9%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending September 2026, Tradestaff Tauranga’s share of searches among Tauranga recruitment agencies in New Zealand moved from 28% to 37.1%, and its estimated monthly branded searches moved from 210 to 260. ## Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Tradestaff Tauranga appeared in all three answers. Hays did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Jigsaw Staffing | 1st | 3 of 3 | 3 of 3 | | OneStaff | 2nd | 3 of 3 | 3 of 3 | | Tradestaff Tauranga | 3rd | 3 of 3 | 3 of 3 | | One21 Recruitment | 4th | 3 of 3 | 3 of 3 | | Ryan + Alexander | 5th | 2 of 3 | 2 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | The Staffroom | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Tauranga, New Zealand?": 1. Jigsaw Staffing, 2. OneStaff, 3. Ryan + Alexander, 4. Tradestaff Tauranga, 5. One21 Recruitment - Asked ChatGPT "What are the best recruitment agencies in Tauranga, New Zealand?": 1. OneStaff, 2. Tradestaff Tauranga, 3. Jigsaw Staffing, 4. One21 Recruitment, 5. Ryan + Alexander - Asked ChatGPT "What's the best recruitment agency in Tauranga, New Zealand for a new employee?": 1. Jigsaw Staffing, 2. OneStaff, 3. Tradestaff Tauranga, 4. One21 Recruitment Not named in any answer: Hays, Madison Recruitment and The Staffroom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026? - In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | Tradestaff Tauranga estimated searches | Tradestaff Tauranga Share of Search | Tradestaff Tauranga rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 4% | 5 | 210 | 28% | 2 | | Nov 2025 | 30 | 3.1% | 6 | 260 | 27.1% | 2 | | Dec 2025 | 20 | 2.7% | 6 | 210 | 28.4% | 2 | | Jan 2026 | 40 | 4.9% | 4 | 320 | 39.5% | 1 | | Feb 2026 | 30 | 2.9% | 6 | 260 | 25% | 2 | | Mar 2026 | 30 | 3.4% | 5 | 260 | 29.2% | 2 | | Apr 2026 | 40 | 4.5% | 5 | 260 | 29.2% | 2 | | May 2026 | 30 | 2.8% | 5 | 320 | 29.9% | 2 | | Jun 2026 | 30 | 2.9% | 6 | 320 | 30.5% | 2 | | Jul 2026 | 20 | 2.2% | 5 | 260 | 29.2% | 2 | | Aug 2026 | 20 | 2.4% | 7 | 260 | 30.6% | 2 | | Sep 2026 | 20 | 2.9% | 5 | 260 | 37.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and Tradestaff Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays”, “hays tauranga” and “hays temp agency”, summed into one figure. - **Tradestaff Tauranga**: Measured on the search term “tradestaff tauranga”. - [Hays profile](/demand/nz/brands/hays) - [Tradestaff Tauranga profile](/demand/nz/brands/tradestaff-tauranga) - [All Tauranga recruitment agencies in New Zealand](/demand/nz/locations/tauranga/recruitment-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hays or Tradestaff Tauranga more popular in search? In September 2026, Tradestaff Tauranga had more branded searches than Hays among Tauranga recruitment agencies in New Zealand. Tradestaff Tauranga had about 260 branded searches, while Hays had 20. Tradestaff Tauranga made up 37.1% of all Tauranga recruitment agency searches we track, and Hays accounted for 2.9%. ## Cite this page Brandwave. "Hays vs Tradestaff Tauranga: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff-tauranga This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hays-vs-tradestaff-tauranga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.