---
title: "Hays vs The Staffroom: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hays or The Staffroom? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hays-vs-the-staffroom"
publisher: "Brandwave"
---

# Hays vs The Staffroom: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hays or The Staffroom? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hays and The Staffroom
- **Competitive set**: Tauranga recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hays Share of Search**: 24%
- **The Staffroom Share of Search**: 0.29%

## Which is more popular in search, Hays or The Staffroom?

- In August 2026, Hays had more branded searches than The Staffroom among tauranga recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to The Staffroom’s 50, and held a 24% Share of Search versus The Staffroom’s 0.29%.
- Hays was ahead of The Staffroom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 23% to 24%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, The Staffroom’s estimated Share of Search among tauranga recruitment agencies in New Zealand moved from 0.26% to 0.29%, and its estimated monthly branded searches held steady at 50.

## How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%.

## Month by month

| Month | Hays estimated searches | Hays Share of Search | Hays rank | The Staffroom estimated searches | The Staffroom Share of Search | The Staffroom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 23% | 2 | 50 | 0.26% | 6 |
| Nov 2025 | 4.7K | 24.5% | 2 | 20 | 0.1% | 6 |
| Dec 2025 | 3.3K | 22.5% | 2 | 20 | 0.13% | 6 |
| Jan 2026 | 5K | 25.2% | 2 | 20 | 0.1% | 6 |
| Feb 2026 | 4.4K | 22.6% | 2 | 60 | 0.31% | 6 |
| Mar 2026 | 5.5K | 26.9% | 2 | 50 | 0.24% | 6 |
| Apr 2026 | 4.9K | 28.1% | 2 | 30 | 0.17% | 6 |
| May 2026 | 4.7K | 24.2% | 2 | 30 | 0.15% | 6 |
| Jun 2026 | 4.4K | 22.7% | 2 | 30 | 0.16% | 6 |
| Jul 2026 | 4K | 23.5% | 2 | 20 | 0.12% | 6 |
| Aug 2026 | 4.1K | 24% | 2 | 50 | 0.29% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hays’ and The Staffroom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **The Staffroom**: Measured on the search terms “the staffroom”, “the staffroom tauranga” and “thestaffroom”, summed into one figure.

- [Hays profile](/demand/nz/brands/hays)
- [The Staffroom profile](/demand/nz/brands/the-staffroom)
- [All tauranga recruitment agencies in New Zealand](/demand/nz/categories/nz-tauranga-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hays or The Staffroom?

In August 2026, Hays had more branded searches than The Staffroom among tauranga recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to The Staffroom’s 50, and held a 24% Share of Search versus The Staffroom’s 0.29%.

## Cite this page

Brandwave. "Hays vs The Staffroom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hays-vs-the-staffroom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hays-vs-the-staffroom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.