---
title: "Hays vs Select Recruitment: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hays or Select Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hays-vs-select-recruitment"
publisher: "Brandwave"
---

# Hays vs Select Recruitment: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hays or Select Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hays and Select Recruitment
- **Competitive set**: Dunedin recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hays Share of Search**: 18.8%
- **Select Recruitment Share of Search**: 1%

## Which is more popular in search, Hays or Select Recruitment?

- In August 2026, Hays had more branded searches than Select Recruitment among dunedin recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Select Recruitment’s 220, and held an 18.8% Share of Search versus Select Recruitment’s 1%.
- Hays was ahead of Select Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 18.3% to 18.8%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Select Recruitment’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 1.8% to 1%, and its estimated monthly branded searches moved from 420 to 220.

## How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?

- In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.
- Estimated monthly branded searches for Select Recruitment in New Zealand fell 47.6% over 11 measured months, from 420 to 220 in August 2026.

## Month by month

| Month | Hays estimated searches | Hays Share of Search | Hays rank | Select Recruitment estimated searches | Select Recruitment Share of Search | Select Recruitment rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 18.3% | 3 | 420 | 1.8% | 5 |
| Nov 2025 | 4.7K | 19.3% | 3 | 420 | 1.7% | 5 |
| Dec 2025 | 3.3K | 17.5% | 3 | 280 | 1.5% | 6 |
| Jan 2026 | 5K | 20.2% | 3 | 340 | 1.4% | 5 |
| Feb 2026 | 4.4K | 18.8% | 3 | 220 | 0.93% | 5 |
| Mar 2026 | 5.5K | 21.2% | 3 | 280 | 1.1% | 5 |
| Apr 2026 | 4.9K | 21.9% | 3 | 420 | 1.9% | 5 |
| May 2026 | 4.7K | 19.1% | 3 | 340 | 1.4% | 5 |
| Jun 2026 | 4.4K | 17.7% | 3 | 420 | 1.7% | 5 |
| Jul 2026 | 4K | 17.9% | 3 | 340 | 1.5% | 5 |
| Aug 2026 | 4.1K | 18.8% | 3 | 220 | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hays’ and Select Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure.
- **Select Recruitment**: Measured on the search terms “select recruitment dunedin” and “select recruitment nz”, summed into one figure.

- [Hays profile](/demand/nz/brands/hays)
- [Select Recruitment profile](/demand/nz/brands/select-recruitment)
- [All dunedin recruitment agencies in New Zealand](/demand/nz/categories/nz-dunedin-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hays or Select Recruitment?

In August 2026, Hays had more branded searches than Select Recruitment among dunedin recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Select Recruitment’s 220, and held an 18.8% Share of Search versus Select Recruitment’s 1%.

## Cite this page

Brandwave. "Hays vs Select Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hays-vs-select-recruitment

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hays-vs-select-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.