--- title: "Hays vs McLaren Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hays or McLaren Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hays-vs-mclaren-recruitment" publisher: "Brandwave" --- # Hays vs McLaren Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Hays or McLaren Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Wellington recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and McLaren Recruitment - **Competitive set**: Wellington recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hays Share of Search**: 39.1% - **McLaren Recruitment Share of Search**: 3.4% ## Which is more popular in search, Hays or McLaren Recruitment? - In August 2026, Hays had more branded searches than McLaren Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to McLaren Recruitment’s 350, and held a 39.1% Share of Search versus McLaren Recruitment’s 3.4%. - Hays was ahead of McLaren Recruitment in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand moved from 42.8% to 39.1%, and its estimated monthly branded searches moved from 4.4K to 4.1K. - Across the 11 months ending August 2026, McLaren Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 240 to 350. ## How did search popularity change for New Zealand wellington recruitment agencies in August 2026? - In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 37.9% to 39.1%. - Estimated monthly branded searches for McLaren Recruitment in New Zealand rose 45.8% over 11 measured months, from 240 to 350 in August 2026. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | McLaren Recruitment estimated searches | McLaren Recruitment Share of Search | McLaren Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 42.8% | 1 | 240 | 2.4% | 5 | | Nov 2025 | 4.7K | 43.8% | 1 | 230 | 2.2% | 5 | | Dec 2025 | 3.3K | 42.2% | 1 | 130 | 1.6% | 5 | | Jan 2026 | 5K | 43.5% | 1 | 350 | 3% | 5 | | Feb 2026 | 4.4K | 40.7% | 1 | 350 | 3.2% | 5 | | Mar 2026 | 5.5K | 43.2% | 1 | 350 | 2.7% | 5 | | Apr 2026 | 4.9K | 42.9% | 1 | 290 | 2.5% | 5 | | May 2026 | 4.7K | 41.2% | 1 | 290 | 2.5% | 5 | | Jun 2026 | 4.4K | 39.4% | 1 | 290 | 2.6% | 5 | | Jul 2026 | 4K | 37.9% | 1 | 360 | 3.4% | 5 | | Aug 2026 | 4.1K | 39.1% | 1 | 350 | 3.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and McLaren Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **McLaren Recruitment**: Measured on the search terms “mclaren recruitment”, “mclaren recruitment agency”, “mclaren recruitment wellington” and “mclaren.co.nz”, summed into one figure. - [Hays profile](/demand/nz/brands/hays) - [McLaren Recruitment profile](/demand/nz/brands/mclaren-recruitment) - [All wellington recruitment agencies in New Zealand](/demand/nz/categories/nz-wellington-recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hays or McLaren Recruitment? In August 2026, Hays had more branded searches than McLaren Recruitment among wellington recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to McLaren Recruitment’s 350, and held a 39.1% Share of Search versus McLaren Recruitment’s 3.4%. ## Cite this page Brandwave. "Hays vs McLaren Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hays-vs-mclaren-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hays-vs-mclaren-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.