--- title: "Hayes vs Patriot: Which is searched more in New Zealand?" description: "Is Hayes or Patriot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hayes-vs-patriot-fencing" publisher: "Brandwave" --- # Hayes vs Patriot: Which is searched more in New Zealand? Is Hayes or Patriot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hayes and Patriot - **Competitive set**: Electric fence brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hayes Share of Search**: 0.89% - **Patriot Share of Search**: 0% ## Is Hayes or Patriot more popular in search? - In September 2026, Hayes had more branded searches than Patriot among electric fence brands in New Zealand. Hayes had about 10 branded searches, while Patriot had 0. Hayes made up 0.89% of all electric fence brand searches we track, and Patriot accounted for 0%. - Hayes was ahead of Patriot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hayes’ share of searches among electric fence brands in New Zealand moved from 3.1% to 0.89%, and its estimated monthly branded searches moved from 30 to 10. - Across the 12 months ending September 2026, Patriot’s share of searches among electric fence brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. ## Top electric fence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Patriot was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hayes did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gallagher | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Speedrite | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Patriot | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Strainrite | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hayes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electric fence brands - Asked ChatGPT "Which electric fence brand should I buy in New Zealand?": 1. Gallagher, 2. Speedrite, 3. Patriot - Asked ChatGPT "What are the best electric fence brands in New Zealand?": 1. Gallagher, 2. Speedrite, 3. Patriot, 4. Strainrite - Asked ChatGPT "What's the best electric fence brand in New Zealand for a farm paddock?": 1. Gallagher, 2. Speedrite, 3. Patriot - Searched Google, AI Overview "fence energiser nz": named none of the brands we track Not named in any answer: Hayes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand electric fence brands in September 2026? - In September 2026, Hayes lost share of searches among electric fence brands in New Zealand, from 1.7% to 0.89%. ## Month by month | Month | Hayes estimated searches | Hayes Share of Search | Hayes rank | Patriot estimated searches | Patriot Share of Search | Patriot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 3.1% | 4 | 0 | 0% | 5 | | Nov 2025 | 30 | 2.9% | 4 | 0 | 0% | 5 | | Dec 2025 | 10 | 1.2% | 4 | 0 | 0% | 5 | | Jan 2026 | 40 | 4.2% | 4 | 10 | 1% | 5 | | Feb 2026 | 20 | 1.9% | 4 | 0 | 0% | 5 | | Mar 2026 | 20 | 1.7% | 4 | 0 | 0% | 5 | | Apr 2026 | 30 | 2.5% | 4 | 10 | 0.85% | 5 | | May 2026 | 20 | 1.4% | 4 | 0 | 0% | 5 | | Jun 2026 | 20 | 1.1% | 4 | 0 | 0% | 5 | | Jul 2026 | 20 | 1.4% | 4 | 0 | 0% | 5 | | Aug 2026 | 20 | 1.7% | 4 | 0 | 0% | 5 | | Sep 2026 | 10 | 0.89% | 4 | 0 | 0% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hayes’ and Patriot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hayes**: Measured on the search terms “hayes fence” and “hayes fencing”, summed into one figure. - **Patriot**: Measured on the search term “patriot energizer”. - [Hayes profile](/demand/nz/brands/hayes) - [Patriot profile](/demand/nz/brands/patriot-fencing) - [All electric fence brands in New Zealand](/demand/nz/categories/nz-electric-fence-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hayes or Patriot more popular in search? In September 2026, Hayes had more branded searches than Patriot among electric fence brands in New Zealand. Hayes had about 10 branded searches, while Patriot had 0. Hayes made up 0.89% of all electric fence brand searches we track, and Patriot accounted for 0%. ## Cite this page Brandwave. "Hayes vs Patriot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hayes-vs-patriot-fencing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hayes-vs-patriot-fencing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.