---
title: "Hawkins vs Naylor Love: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hawkins or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hawkins-vs-naylor-love"
publisher: "Brandwave"
---

# Hawkins vs Naylor Love: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hawkins or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hawkins and Naylor Love
- **Competitive set**: Construction companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hawkins Share of Search**: 2.7%
- **Naylor Love Share of Search**: 13.2%

## Which is more popular in search, Hawkins or Naylor Love?

- In August 2026, Naylor Love had more branded searches than Hawkins among construction companies in New Zealand. Naylor Love was estimated to have 3K branded searches compared to Hawkins’ 600, and held a 13.2% Share of Search versus Hawkins’ 2.7%.
- Naylor Love was ahead of Hawkins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hawkins’ estimated Share of Search among construction companies in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 600.
- Across the 11 months ending August 2026, Naylor Love’s estimated Share of Search among construction companies in New Zealand moved from 12.1% to 13.2%, and its estimated monthly branded searches moved from 2.9K to 3K.

## How did search popularity change for New Zealand construction companies in August 2026?

- In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%.
- In August 2026, Hawkins lost estimated Share of Search among construction companies in New Zealand, from 5.8% to 2.7%.

## Month by month

| Month | Hawkins estimated searches | Hawkins Share of Search | Hawkins rank | Naylor Love estimated searches | Naylor Love Share of Search | Naylor Love rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 600 | 2.5% | 6 | 2.9K | 12.1% | 4 |
| Nov 2025 | 490 | 1.9% | 6 | 3.3K | 12.4% | 4 |
| Dec 2025 | 490 | 2.2% | 6 | 1.9K | 8.8% | 4 |
| Jan 2026 | 600 | 2.1% | 6 | 2.1K | 7.3% | 5 |
| Feb 2026 | 490 | 1.9% | 6 | 2.6K | 10.4% | 4 |
| Mar 2026 | 600 | 2% | 6 | 2.7K | 9% | 4 |
| Apr 2026 | 490 | 2% | 6 | 2.3K | 9.7% | 4 |
| May 2026 | 490 | 2.1% | 6 | 2.9K | 12.4% | 4 |
| Jun 2026 | 600 | 2.7% | 6 | 2.7K | 12% | 4 |
| Jul 2026 | 1.3K | 5.8% | 5 | 2.3K | 10.3% | 4 |
| Aug 2026 | 600 | 2.7% | 6 | 3K | 13.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hawkins’ and Naylor Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hawkins**: Measured on the search terms “hawkins builders” and “hawkins construction”, summed into one figure.
- **Naylor Love**: Measured on the search terms “naylor love”, “naylor love construction”, “naylor love near me”, “naylor love new zealand”, “naylor love nz” and “naylorlove”, summed into one figure.

- [Hawkins profile](/demand/nz/brands/hawkins)
- [Naylor Love profile](/demand/nz/brands/naylor-love)
- [All construction companies in New Zealand](/demand/nz/categories/nz-construction-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hawkins or Naylor Love?

In August 2026, Naylor Love had more branded searches than Hawkins among construction companies in New Zealand. Naylor Love was estimated to have 3K branded searches compared to Hawkins’ 600, and held a 13.2% Share of Search versus Hawkins’ 2.7%.

## Cite this page

Brandwave. "Hawkins vs Naylor Love: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hawkins-vs-naylor-love

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hawkins-vs-naylor-love. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.