--- title: "Hatch vs Stake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hatch or Stake? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hatch-vs-stake" publisher: "Brandwave" --- # Hatch vs Stake: Which is more popular by branded search in New Zealand? Which is more popular in search, Hatch or Stake? Compare estimated monthly branded-search demand and Share of Search inside the Investment Platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hatch and Stake - **Competitive set**: Investment Platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hatch Share of Search**: 16% - **Stake Share of Search**: 0.34% ## Which is more popular in search, Hatch or Stake? - In August 2026, Hatch had more branded searches than Stake among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to Stake’s 540, and held a 16% Share of Search versus Stake’s 0.34%. - Hatch was ahead of Stake in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hatch’s estimated Share of Search among investment platforms in New Zealand moved from 21.3% to 16%, and its estimated monthly branded searches moved from 46K to 25.4K. - Across the 11 months ending August 2026, Stake’s estimated Share of Search among investment platforms in New Zealand moved from 0.5% to 0.34%, and its estimated monthly branded searches moved from 1.1K to 540. ## How did search popularity change for New Zealand investment platforms in August 2026? - In August 2026, Hatch lost estimated Share of Search among investment platforms in New Zealand, from 18.5% to 16%. - Estimated monthly branded searches for Stake in New Zealand fell 50% over 11 measured months, from 1.1K to 540 in August 2026. ## Month by month | Month | Hatch estimated searches | Hatch Share of Search | Hatch rank | Stake estimated searches | Stake Share of Search | Stake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 46K | 21.3% | 2 | 1.1K | 0.5% | 8 | | Nov 2025 | 30.4K | 19.8% | 2 | 520 | 0.34% | 9 | | Dec 2025 | 30.1K | 22.3% | 2 | 480 | 0.36% | 8 | | Jan 2026 | 36.6K | 20.3% | 2 | 560 | 0.31% | 8 | | Feb 2026 | 25.6K | 17.2% | 2 | 460 | 0.31% | 9 | | Mar 2026 | 27.7K | 18.2% | 2 | 440 | 0.29% | 9 | | Apr 2026 | 29.9K | 19.3% | 2 | 460 | 0.3% | 9 | | May 2026 | 38K | 20.1% | 2 | 590 | 0.31% | 9 | | Jun 2026 | 37.8K | 20% | 2 | 520 | 0.27% | 9 | | Jul 2026 | 25.4K | 18.5% | 2 | 360 | 0.26% | 9 | | Aug 2026 | 25.4K | 16% | 2 | 540 | 0.34% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hatch’s and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hatch**: Measured on the search terms “hatch”, “hatch app”, “hatch invest”, “hatch invest app”, “hatch invest nz”, “hatch investing”, “hatch investment”, “hatch investments”, “hatch nz”, “hatch shares”, “hatch stock”, “hatch stocks”, “hatchinvest”, “hatchinvest nz” and “www hatchinvest”, summed into one figure. - **Stake**: Measured on the search terms “hello stake”, “hello stake com”, “hello stake nz”, “hellostake”, “hellostake com”, “hellostake nz”, “hellostake.com”, “stake black”, “stake brokerage”, “stake etf”, “stake invest”, “stake invest nz”, “stake investing”, “stake investing app”, “stake investment platform”, “stake nz invest”, “stake share trading”, “stake shares”, “stake stock”, “stake stock app”, “stake stocks”, “stake trading”, “stake trading platform”, “stake us shares”, “stake us stocks”, “stake wall st” and “trading hellostake”, summed into one figure. - [Hatch profile](/demand/nz/brands/hatch) - [Stake profile](/demand/nz/brands/stake) - [All investment platforms in New Zealand](/demand/nz/categories/nz-investment-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hatch or Stake? In August 2026, Hatch had more branded searches than Stake among investment platforms in New Zealand. Hatch was estimated to have 25.4K branded searches compared to Stake’s 540, and held a 16% Share of Search versus Stake’s 0.34%. ## Cite this page Brandwave. "Hatch vs Stake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hatch-vs-stake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hatch-vs-stake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.