--- title: "Hasbro vs Little Nation: Which is more popular in New Zealand?" description: "Is Hasbro or Little Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hasbro-vs-little-nation" publisher: "Brandwave" --- # Hasbro vs Little Nation: Which is more popular in New Zealand? Is Hasbro or Little Nation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hasbro and Little Nation - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Hasbro Share of Search**: 0.47% - **Little Nation Share of Search**: 1.5% ## Is Hasbro or Little Nation more popular in search? - In October 2026, Little Nation had more branded searches than Hasbro among toy brands in New Zealand. Little Nation had about 1,900 branded searches, while Hasbro had 590. Little Nation made up 1.5% of all toy brand searches we track, and Hasbro accounted for 0.47%. - Little Nation was ahead of Hasbro in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Hasbro’s share of searches among toy brands in New Zealand moved from 0.38% to 0.47%, and its estimated monthly branded searches held steady at 590. - Across the 12 months ending October 2026, Little Nation’s share of searches among toy brands in New Zealand moved from 2.8% to 1.5%, and its estimated monthly branded searches moved from 4.4K to 1.9K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hasbro nor Little Nation showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Little Nation, Nerf, Hasbro, Tender Leaf Toys and KidKraft. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in October 2026? - Estimated monthly branded searches for Little Nation in New Zealand fell 56.8% over 12 measured months, from 4.4K to 1.9K in October 2026. ## How has branded search for Hasbro and Little Nation changed in New Zealand over the last 12 months? | Month | Hasbro estimated searches | Hasbro Share of Search | Hasbro rank | Little Nation estimated searches | Little Nation Share of Search | Little Nation rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 0.38% | 11 | 4.4K | 2.8% | 4 | | Dec 2025 | 590 | 0.33% | 12 | 3.6K | 2% | 5 | | Jan 2026 | 720 | 0.51% | 10 | 1.6K | 1.1% | 5 | | Feb 2026 | 480 | 0.47% | 11 | 1.9K | 1.9% | 4 | | Mar 2026 | 590 | 0.57% | 11 | 1.6K | 1.5% | 6 | | Apr 2026 | 590 | 0.52% | 10 | 1.6K | 1.4% | 6 | | May 2026 | 590 | 0.48% | 11 | 1.6K | 1.3% | 6 | | Jun 2026 | 590 | 0.48% | 11 | 1.3K | 1.1% | 6 | | Jul 2026 | 720 | 0.61% | 11 | 1.3K | 1.1% | 6 | | Aug 2026 | 480 | 0.35% | 12 | 1.6K | 1.2% | 6 | | Sep 2026 | 720 | 0.57% | 11 | 1.6K | 1.3% | 6 | | Oct 2026 | 590 | 0.47% | 11 | 1.9K | 1.5% | 6 | ## How are Hasbro’s and Little Nation’s branded searches counted? Brandwave collects information about searches that people make online using Hasbro’s and Little Nation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hasbro**: Measured on the search term “hasbro”. - **Little Nation**: Measured on the search term “little nation”. - [Hasbro profile](/demand/nz/brands/hasbro) - [Little Nation profile](/demand/nz/brands/little-nation) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hasbro or Little Nation more popular in search? In October 2026, Little Nation had more branded searches than Hasbro among toy brands in New Zealand. Little Nation had about 1,900 branded searches, while Hasbro had 590. Little Nation made up 1.5% of all toy brand searches we track, and Hasbro accounted for 0.47%. ## Cite this page Brandwave. "Hasbro vs Little Nation: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/hasbro-vs-little-nation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hasbro-vs-little-nation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.