--- title: "Harvey Norman vs Trade Tested: Which is more popular in New Zealand?" description: "Is Harvey Norman or Trade Tested more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harvey-norman-vs-trade-tested" publisher: "Brandwave" --- # Harvey Norman vs Trade Tested: Which is more popular in New Zealand? Is Harvey Norman or Trade Tested more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harvey Norman and Trade Tested - **Competitive set**: Furniture retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harvey Norman Share of Search**: 29.6% - **Trade Tested Share of Search**: 5.8% ## Is Harvey Norman or Trade Tested more popular in search? - In September 2026, Harvey Norman had more branded searches than Trade Tested among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while Trade Tested had 27,100. Harvey Norman made up 29.6% of all furniture retailer searches we track, and Trade Tested accounted for 5.8%. - Harvey Norman was ahead of Trade Tested in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Harvey Norman’s share of searches among furniture retailers in New Zealand moved from 44.7% to 29.6%, and its estimated monthly branded searches moved from 306K to 138K. - Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand moved from 8.8% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 27.1K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Harvey Norman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Trade Tested did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom Furniture | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Danske Møbler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NOOD | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mocka | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nick Scali | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Save Furniture | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Design Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Early Settler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smiths City | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Target Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Tested | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture retailer should I shop at in New Zealand?": 1. Freedom Furniture, 2. NOOD, 3. Danske Møbler, 4. Mocka, 5. Nick Scali - Asked ChatGPT "What are the best furniture retailers in New Zealand?": 1. Danske Møbler, 2. NOOD, 3. Freedom Furniture, 4. Nick Scali, 5. Mocka, 6. Big Save Furniture - Asked ChatGPT "What's the best furniture retailer in New Zealand for new home furniture?": 1. Freedom Furniture, 2. Danske Møbler, 3. NOOD - Searched Google, AI Overview "best furniture store": 1. Danske Møbler, 2. Harvey Norman, 3. NOOD, 4. Freedom Furniture, 5. Mocka, 6. Big Save Furniture - Searched Google, AI Overview "bedroom furniture nz": named none of the brands we track Not named in any answer: Design Warehouse, Early Settler, IKEA, Smiths City, Target Furniture and Trade Tested. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand furniture retailers in September 2026? - In September 2026, Harvey Norman overtook IKEA to become the leader among furniture retailers in New Zealand, with 29.6% of the searches. - In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches. ## How has branded search for Harvey Norman and Trade Tested changed in New Zealand over the last 12 months? | Month | Harvey Norman estimated searches | Harvey Norman Share of Search | Harvey Norman rank | Trade Tested estimated searches | Trade Tested Share of Search | Trade Tested rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 306K | 44.7% | 1 | 60.5K | 8.8% | 3 | | Dec 2025 | 306K | 26.7% | 2 | 60.5K | 5.3% | 3 | | Jan 2026 | 206K | 28.7% | 2 | 49.5K | 6.9% | 3 | | Feb 2026 | 169K | 32.4% | 2 | 33.1K | 6.4% | 3 | | Mar 2026 | 205K | 37.5% | 1 | 33.1K | 6.1% | 4 | | Apr 2026 | 205K | 35.9% | 1 | 33.1K | 5.8% | 5 | | May 2026 | 205K | 34.8% | 1 | 27.1K | 4.6% | 7 | | Jun 2026 | 138K | 27.8% | 2 | 22.2K | 4.5% | 7 | | Jul 2026 | 138K | 25.8% | 2 | 22.2K | 4.1% | 7 | | Aug 2026 | 138K | 27.7% | 2 | 22.2K | 4.5% | 7 | | Sep 2026 | 138K | 29.6% | 1 | 27.1K | 5.8% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are Harvey Norman’s and Trade Tested’s branded searches counted? Brandwave collects information about searches that people make online using Harvey Norman’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harvey Norman**: Measured on the search terms “Harvey Norman”, “harvey norman beds”, “harvey norman furniture” and “harvey norman mattresses”, summed into one figure. - **Trade Tested**: Measured on the search term “trade tested”. - [Harvey Norman profile](/demand/nz/brands/harvey-norman) - [Trade Tested profile](/demand/nz/brands/trade-tested) - [All furniture retailers in New Zealand](/demand/nz/categories/nz-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harvey Norman or Trade Tested more popular in search? In September 2026, Harvey Norman had more branded searches than Trade Tested among furniture retailers in New Zealand. Harvey Norman had about 138,000 branded searches, while Trade Tested had 27,100. Harvey Norman made up 29.6% of all furniture retailer searches we track, and Trade Tested accounted for 5.8%. ## Cite this page Brandwave. "Harvey Norman vs Trade Tested: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/harvey-norman-vs-trade-tested This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harvey-norman-vs-trade-tested. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.