---
title: "Harris Tapper vs Maggie Marilyn: Which is searched more in New Zealand?"
description: "Is Harris Tapper or Maggie Marilyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/harris-tapper-vs-maggie-marilyn"
publisher: "Brandwave"
---

# Harris Tapper vs Maggie Marilyn: Which is searched more in New Zealand?

Is Harris Tapper or Maggie Marilyn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harris Tapper and Maggie Marilyn
- **Competitive set**: designer fashion labels
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Harris Tapper Share of Search**: 4.8%
- **Maggie Marilyn Share of Search**: 6.2%

## Is Harris Tapper or Maggie Marilyn more popular in search?

- In September 2026, Maggie Marilyn had more branded searches than Harris Tapper among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Harris Tapper had 2,900. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Harris Tapper accounted for 4.8%.
- The lead changed hands 4 times in the 12 months ending September 2026: Harris Tapper took it in November 2025, Maggie Marilyn took it in December 2025, Harris Tapper took it in May 2026, Maggie Marilyn took it in June 2026.
- Across the 12 months ending September 2026, Harris Tapper’s share of searches among designer fashion labels in New Zealand moved from 5.5% to 4.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Maggie Marilyn’s share of searches among designer fashion labels in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches held steady at 3.8K.

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harris Tapper was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maggie Marilyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harris Tapper was listed before Maggie Marilyn in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper
- Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names
- Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow
- Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies
- Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei

Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand designer fashion labels in September 2026?

- Estimated monthly branded searches for Harris Tapper in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Month by month

| Month | Harris Tapper estimated searches | Harris Tapper Share of Search | Harris Tapper rank | Maggie Marilyn estimated searches | Maggie Marilyn Share of Search | Maggie Marilyn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 5.5% | 6 | 3.8K | 5.7% | 5 |
| Nov 2025 | 4.4K | 5.4% | 5 | 3.8K | 4.6% | 7 |
| Dec 2025 | 2.4K | 3.2% | 9 | 3.7K | 4.9% | 6 |
| Jan 2026 | 2.4K | 3.5% | 9 | 3.8K | 5.5% | 7 |
| Feb 2026 | 2.9K | 4.7% | 8 | 3.7K | 6.1% | 5 |
| Mar 2026 | 4.4K | 6.1% | 6 | 4.6K | 6.4% | 5 |
| Apr 2026 | 2.4K | 3.8% | 9 | 3.8K | 5.9% | 5 |
| May 2026 | 3.6K | 5.5% | 5 | 3.1K | 4.7% | 7 |
| Jun 2026 | 2.9K | 4.7% | 7 | 3.9K | 6.3% | 5 |
| Jul 2026 | 3.6K | 5.7% | 6 | 3.8K | 6% | 5 |
| Aug 2026 | 3.6K | 4.8% | 7 | 4.6K | 6.2% | 5 |
| Sep 2026 | 2.9K | 4.8% | 7 | 3.8K | 6.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Harris Tapper’s and Maggie Marilyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harris Tapper**: Measured on the search term “harris tapper”.
- **Maggie Marilyn**: Measured on the search terms “maggie marilyn”, “maggie marilyn dress”, “maggie marilyn puffer”, “maggie marilyn sale” and “maggiemarilyn”, summed into one figure.

- [Harris Tapper profile](/demand/nz/brands/harris-tapper)
- [Maggie Marilyn profile](/demand/nz/brands/maggie-marilyn)
- [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 15 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Harris Tapper or Maggie Marilyn more popular in search?

In September 2026, Maggie Marilyn had more branded searches than Harris Tapper among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Harris Tapper had 2,900. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Harris Tapper accounted for 4.8%.

## Cite this page

Brandwave. "Harris Tapper vs Maggie Marilyn: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harris-tapper-vs-maggie-marilyn

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harris-tapper-vs-maggie-marilyn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.