--- title: "Harrington Eyecare vs OPSM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harrington Eyecare or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Nelson optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harrington-eyecare-vs-opsm" publisher: "Brandwave" --- # Harrington Eyecare vs OPSM: Which is more popular by branded search in New Zealand? Which is more popular in search, Harrington Eyecare or OPSM? Compare estimated monthly branded-search demand and Share of Search inside the Nelson optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harrington Eyecare and OPSM - **Competitive set**: Nelson optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harrington Eyecare Share of Search**: 0.17% - **OPSM Share of Search**: 23.2% ## Which is more popular in search, Harrington Eyecare or OPSM? - In August 2026, OPSM had more branded searches than Harrington Eyecare among nelson optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Harrington Eyecare’s 230, and held a 23.2% Share of Search versus Harrington Eyecare’s 0.17%. - OPSM was ahead of Harrington Eyecare in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Harrington Eyecare’s estimated Share of Search among nelson optometrists in New Zealand moved from 0.29% to 0.17%, and its estimated monthly branded searches moved from 380 to 230. - Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand moved from 21.7% to 23.2%, and its estimated monthly branded searches moved from 28.4K to 30.6K. ## How did search popularity change for New Zealand nelson optometrists in August 2026? - In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%. - Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026. ## Month by month | Month | Harrington Eyecare estimated searches | Harrington Eyecare Share of Search | Harrington Eyecare rank | OPSM estimated searches | OPSM Share of Search | OPSM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 380 | 0.29% | 4 | 28.4K | 21.7% | 2 | | Nov 2025 | 390 | 0.27% | 4 | 33.6K | 23.2% | 2 | | Dec 2025 | 320 | 0.26% | 4 | 30.4K | 24.5% | 2 | | Jan 2026 | 290 | 0.2% | 4 | 31.2K | 22% | 2 | | Feb 2026 | 240 | 0.19% | 4 | 26.1K | 21% | 2 | | Mar 2026 | 330 | 0.22% | 4 | 30.8K | 20.8% | 2 | | Apr 2026 | 270 | 0.19% | 4 | 29.2K | 20.3% | 2 | | May 2026 | 200 | 0.14% | 4 | 31.3K | 21.3% | 2 | | Jun 2026 | 240 | 0.18% | 4 | 30.7K | 23.4% | 2 | | Jul 2026 | 320 | 0.25% | 4 | 31.1K | 23.8% | 2 | | Aug 2026 | 230 | 0.17% | 4 | 30.6K | 23.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harrington Eyecare’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harrington Eyecare**: Measured on the search terms “harrington eye care”, “harrington eyecare” and “harrington eyecare nelson”, summed into one figure. - **OPSM**: Measured on the search terms “opsm”, “opsm co nz”, “opsm contact lenses”, “opsm cuba street”, “opsm dunedin”, “opsm eye exam”, “opsm eye exam cost”, “opsm glasses”, “opsm lynnmall”, “opsm napier”, “opsm near me”, “opsm nelson”, “opsm new plymouth”, “opsm new zealand”, “opsm northwest”, “opsm nz”, “opsm online”, “opsm optometrist”, “opsm palmerston north”, “opsm plaza”, “opsm queen st”, “opsm queensgate”, “opsm southern cross”, “opsm st lukes”, “opsm sunglasses”, “opsm sylvia park”, “opsm the base”, “opsm the palms”, “opsm westcity” and “opsm.co.nz”, summed into one figure. - [Harrington Eyecare profile](/demand/nz/brands/harrington-eyecare) - [OPSM profile](/demand/nz/brands/opsm) - [All nelson optometrists in New Zealand](/demand/nz/categories/nz-nelson-optometrists): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harrington Eyecare or OPSM? In August 2026, OPSM had more branded searches than Harrington Eyecare among nelson optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Harrington Eyecare’s 230, and held a 23.2% Share of Search versus Harrington Eyecare’s 0.17%. ## Cite this page Brandwave. "Harrington Eyecare vs OPSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harrington-eyecare-vs-opsm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harrington-eyecare-vs-opsm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.