--- title: "Harraways vs Hubbard's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harraways or Hubbard's? Compare estimated monthly branded-search demand and Share of Search inside the Breakfast cereal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harraways-vs-hubbards" publisher: "Brandwave" --- # Harraways vs Hubbard's: Which is more popular by branded search in New Zealand? Which is more popular in search, Harraways or Hubbard's? Compare estimated monthly branded-search demand and Share of Search inside the Breakfast cereal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harraways and Hubbard's - **Competitive set**: Breakfast cereal brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harraways Share of Search**: 8.9% - **Hubbard's Share of Search**: 12.5% ## Which is more popular in search, Harraways or Hubbard's? - In August 2026, Hubbard's had more branded searches than Harraways among breakfast cereal brands in New Zealand. Hubbard's was estimated to have 2.6K branded searches compared to Harraways’ 1.9K, and held a 12.5% Share of Search versus Harraways’ 8.9%. - The lead changed hands 2 times in the 11 months ending August 2026: Harraways took it in May 2026, Hubbard's took it in June 2026. - Across the 11 months ending August 2026, Harraways’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 7.9% to 8.9%, and its estimated monthly branded searches moved from 1.3K to 1.9K. - Across the 11 months ending August 2026, Hubbard's’ estimated Share of Search among breakfast cereal brands in New Zealand moved from 11.1% to 12.5%, and its estimated monthly branded searches moved from 1.8K to 2.6K. ## How did search popularity change for New Zealand breakfast cereal brands in August 2026? - In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%. - In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%. ## Month by month | Month | Harraways estimated searches | Harraways Share of Search | Harraways rank | Hubbard's estimated searches | Hubbard's Share of Search | Hubbard's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 7.9% | 5 | 1.8K | 11.1% | 3 | | Nov 2025 | 1.1K | 7.1% | 5 | 1.9K | 12.1% | 3 | | Dec 2025 | 1.1K | 9.3% | 4 | 1.5K | 13.1% | 3 | | Jan 2026 | 1.5K | 9.3% | 4 | 2K | 12% | 3 | | Feb 2026 | 1.3K | 8.1% | 5 | 1.8K | 11.4% | 3 | | Mar 2026 | 1.8K | 9.2% | 5 | 2.2K | 11.4% | 3 | | Apr 2026 | 1.8K | 10.7% | 4 | 2.1K | 12.6% | 3 | | May 2026 | 1.8K | 10.4% | 4 | 1.8K | 10.1% | 5 | | Jun 2026 | 1.8K | 10.4% | 5 | 2.1K | 12% | 4 | | Jul 2026 | 1.8K | 9.5% | 5 | 2.6K | 13.4% | 4 | | Aug 2026 | 1.9K | 8.9% | 5 | 2.6K | 12.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harraways’ and Hubbard's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harraways**: Measured on the search terms “harraways”, “harraways co nz”, “harraways nz”, “harraways oats”, “harraways organic oats”, “harraways organic rolled oats”, “harraways porridge”, “harraways rolled oats”, “harraways scotch oats”, “harraways steel cut oats” and “harraways wholegrain oats”, summed into one figure. - **Hubbard's**: Measured on the search terms “hubbard's”, “hubbards”, “hubbards cereal”, “hubbards co nz”, “hubbards muesli”, “hubbards near me”, “hubbards new zealand”, “hubbards nz” and “hubbards oats”, summed into one figure. - [Harraways profile](/demand/nz/brands/harraways) - [Hubbard's profile](/demand/nz/brands/hubbards) - [All breakfast cereal brands in New Zealand](/demand/nz/categories/nz-cereal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harraways or Hubbard's? In August 2026, Hubbard's had more branded searches than Harraways among breakfast cereal brands in New Zealand. Hubbard's was estimated to have 2.6K branded searches compared to Harraways’ 1.9K, and held a 12.5% Share of Search versus Harraways’ 8.9%. ## Cite this page Brandwave. "Harraways vs Hubbard's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harraways-vs-hubbards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harraways-vs-hubbards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.