--- title: "Harper Digital vs Sprocket Digital: Which is searched more in New Zealand?" description: "Is Harper Digital or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harper-digital-vs-sprocket-digital" publisher: "Brandwave" --- # Harper Digital vs Sprocket Digital: Which is searched more in New Zealand? Is Harper Digital or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harper Digital and Sprocket Digital - **Competitive set**: Auckland digital marketing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harper Digital Share of Search**: 32.4% - **Sprocket Digital Share of Search**: 25.5% ## Is Harper Digital or Sprocket Digital more popular in search? - In September 2026, Harper Digital had more branded searches than Sprocket Digital among Auckland digital marketing agencies in New Zealand. Harper Digital had about 330 branded searches, while Sprocket Digital had 260. Harper Digital made up 32.4% of all Auckland digital marketing agency searches we track, and Sprocket Digital accounted for 25.5%. - The lead changed hands 4 times in the 12 months ending September 2026: Sprocket Digital took it in February 2026, Harper Digital took it in March 2026, Sprocket Digital took it in June 2026, Harper Digital took it in August 2026. - Across the 12 months ending September 2026, Harper Digital’s share of searches among Auckland digital marketing agencies in New Zealand moved from 35.7% to 32.4%, and its estimated monthly branded searches moved from 400 to 330. - Across the 12 months ending September 2026, Sprocket Digital’s share of searches among Auckland digital marketing agencies in New Zealand moved from 18.8% to 25.5%, and its estimated monthly branded searches moved from 210 to 260. ## Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Harper Digital and Sprocket Digital were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sprocket Digital was listed before Harper Digital in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SIXGUN | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Harper Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sprocket Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Webzilla | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Human Digital | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adcelerate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | First Page | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adhesion | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Local Clicks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in Auckland, New Zealand?": 1. SIXGUN, 2. Sprocket Digital, 3. Harper Digital, 4. Webzilla - Asked ChatGPT "What are the best digital marketing agencies in Auckland, New Zealand?": 1. SIXGUN, 2. Webzilla, 3. Sprocket Digital, 4. Harper Digital - Asked ChatGPT "What's the best digital marketing agency in Auckland, New Zealand for more online leads?": 1. Harper Digital, 2. Sprocket Digital - Searched Google, AI Overview "digital marketing auckland": named none of the brands we track Not named in any answer: Human Digital, Adcelerate, First Page, Adhesion and Local Clicks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland digital marketing agencies in September 2026? - In September 2026, Sprocket Digital gained share of searches among Auckland digital marketing agencies in New Zealand, from 21.6% to 25.5%. - In September 2026, Harper Digital lost share of searches among Auckland digital marketing agencies in New Zealand, from 34% to 32.4%. ## Month by month | Month | Harper Digital estimated searches | Harper Digital Share of Search | Harper Digital rank | Sprocket Digital estimated searches | Sprocket Digital Share of Search | Sprocket Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 35.7% | 1 | 210 | 18.8% | 3 | | Nov 2025 | 330 | 32.7% | 1 | 210 | 20.8% | 3 | | Dec 2025 | 220 | 30.6% | 1 | 210 | 29.2% | 2 | | Jan 2026 | 270 | 32.5% | 1 | 260 | 31.3% | 2 | | Feb 2026 | 330 | 29.5% | 2 | 390 | 34.8% | 1 | | Mar 2026 | 330 | 27.7% | 1 | 320 | 26.9% | 2 | | Apr 2026 | 330 | 37.5% | 1 | 210 | 23.9% | 2 | | May 2026 | 400 | 36.4% | 1 | 320 | 29.1% | 2 | | Jun 2026 | 330 | 28% | 2 | 390 | 33.1% | 1 | | Jul 2026 | 270 | 25.7% | 2 | 390 | 37.1% | 1 | | Aug 2026 | 330 | 34% | 1 | 210 | 21.6% | 3 | | Sep 2026 | 330 | 32.4% | 1 | 260 | 25.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Harper Digital’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harper Digital**: Measured on the search terms “harper digital” and “harperdigital”, summed into one figure. - **Sprocket Digital**: Measured on the search term “sprocket digital”. - [Harper Digital profile](/demand/nz/brands/harper-digital) - [Sprocket Digital profile](/demand/nz/brands/sprocket-digital) - [All Auckland digital marketing agencies in New Zealand](/demand/nz/locations/auckland/digital-marketing-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harper Digital or Sprocket Digital more popular in search? In September 2026, Harper Digital had more branded searches than Sprocket Digital among Auckland digital marketing agencies in New Zealand. Harper Digital had about 330 branded searches, while Sprocket Digital had 260. Harper Digital made up 32.4% of all Auckland digital marketing agency searches we track, and Sprocket Digital accounted for 25.5%. ## Cite this page Brandwave. "Harper Digital vs Sprocket Digital: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harper-digital-vs-sprocket-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harper-digital-vs-sprocket-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.