---
title: "Harmans vs Saunders & Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Harmans or Saunders & Co? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/harmans-vs-saunders-co"
publisher: "Brandwave"
---

# Harmans vs Saunders & Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Harmans or Saunders & Co? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harmans and Saunders & Co
- **Competitive set**: Christchurch law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Harmans Share of Search**: 17.6%
- **Saunders & Co Share of Search**: 43.7%

## Which is more popular in search, Harmans or Saunders & Co?

- In August 2026, Saunders & Co had more branded searches than Harmans among christchurch law firms in New Zealand. Saunders & Co was estimated to have 2.4K branded searches compared to Harmans’ 970, and held a 43.7% Share of Search versus Harmans’ 17.6%.
- Saunders & Co was ahead of Harmans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harmans’ estimated Share of Search among christchurch law firms in New Zealand moved from 16.1% to 17.6%, and its estimated monthly branded searches moved from 810 to 970.
- Across the 11 months ending August 2026, Saunders & Co’s estimated Share of Search among christchurch law firms in New Zealand moved from 48% to 43.7%, and its estimated monthly branded searches held steady at 2.4K.

## How did search popularity change for New Zealand christchurch law firms in August 2026?

- Estimated monthly branded searches for Harmans in New Zealand rose 19.8% over 11 measured months, from 810 to 970 in August 2026.

## Month by month

| Month | Harmans estimated searches | Harmans Share of Search | Harmans rank | Saunders & Co estimated searches | Saunders & Co Share of Search | Saunders & Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 810 | 16.1% | 3 | 2.4K | 48% | 1 |
| Nov 2025 | 990 | 17.6% | 3 | 2.4K | 43% | 1 |
| Dec 2025 | 810 | 19.2% | 3 | 1.9K | 45.3% | 1 |
| Jan 2026 | 810 | 19.3% | 3 | 1.9K | 45.5% | 1 |
| Feb 2026 | 970 | 21.1% | 3 | 1.9K | 41.5% | 1 |
| Mar 2026 | 1.1K | 18.5% | 3 | 2.9K | 47.2% | 1 |
| Apr 2026 | 810 | 16.9% | 3 | 1.9K | 39.6% | 1 |
| May 2026 | 970 | 17.7% | 3 | 2.4K | 43.9% | 1 |
| Jun 2026 | 990 | 18.9% | 3 | 2.4K | 45.9% | 1 |
| Jul 2026 | 970 | 17.7% | 3 | 2.4K | 43.9% | 1 |
| Aug 2026 | 970 | 17.6% | 3 | 2.4K | 43.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Harmans’ and Saunders & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harmans**: Measured on the search terms “harmans christchurch” and “harmans law”, summed into one figure.
- **Saunders & Co**: Measured on the search terms “saunders & co”, “saunders & co solicitors” and “saunders and co”, summed into one figure.

- [Harmans profile](/demand/nz/brands/harmans)
- [Saunders & Co profile](/demand/nz/brands/saunders-co)
- [All christchurch law firms in New Zealand](/demand/nz/categories/nz-christchurch-law-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harmans or Saunders & Co?

In August 2026, Saunders & Co had more branded searches than Harmans among christchurch law firms in New Zealand. Saunders & Co was estimated to have 2.4K branded searches compared to Harmans’ 970, and held a 43.7% Share of Search versus Harmans’ 17.6%.

## Cite this page

Brandwave. "Harmans vs Saunders & Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harmans-vs-saunders-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harmans-vs-saunders-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.