---
title: "Harmans vs Layburn Hodgins: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Harmans or Layburn Hodgins? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/harmans-vs-layburn-hodgins"
publisher: "Brandwave"
---

# Harmans vs Layburn Hodgins: Which is more popular by branded search in New Zealand?

Which is more popular in search, Harmans or Layburn Hodgins? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Harmans and Layburn Hodgins
- **Competitive set**: Christchurch law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Harmans Share of Search**: 17.6%
- **Layburn Hodgins Share of Search**: 12.3%

## Which is more popular in search, Harmans or Layburn Hodgins?

- In August 2026, Harmans had more branded searches than Layburn Hodgins among christchurch law firms in New Zealand. Harmans was estimated to have 970 branded searches compared to Layburn Hodgins’ 680, and held a 17.6% Share of Search versus Layburn Hodgins’ 12.3%.
- Harmans was ahead of Layburn Hodgins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harmans’ estimated Share of Search among christchurch law firms in New Zealand moved from 16.1% to 17.6%, and its estimated monthly branded searches moved from 810 to 970.
- Across the 11 months ending August 2026, Layburn Hodgins’ estimated Share of Search among christchurch law firms in New Zealand moved from 12.4% to 12.3%, and its estimated monthly branded searches moved from 620 to 680.

## How did search popularity change for New Zealand christchurch law firms in August 2026?

- Estimated monthly branded searches for Harmans in New Zealand rose 19.8% over 11 measured months, from 810 to 970 in August 2026.

## Month by month

| Month | Harmans estimated searches | Harmans Share of Search | Harmans rank | Layburn Hodgins estimated searches | Layburn Hodgins Share of Search | Layburn Hodgins rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 810 | 16.1% | 3 | 620 | 12.4% | 4 |
| Nov 2025 | 990 | 17.6% | 3 | 760 | 13.5% | 4 |
| Dec 2025 | 810 | 19.2% | 3 | 530 | 12.6% | 4 |
| Jan 2026 | 810 | 19.3% | 3 | 510 | 12.1% | 4 |
| Feb 2026 | 970 | 21.1% | 3 | 530 | 11.5% | 4 |
| Mar 2026 | 1.1K | 18.5% | 3 | 660 | 10.7% | 4 |
| Apr 2026 | 810 | 16.9% | 3 | 640 | 13.3% | 4 |
| May 2026 | 970 | 17.7% | 3 | 660 | 12% | 4 |
| Jun 2026 | 990 | 18.9% | 3 | 660 | 12.6% | 4 |
| Jul 2026 | 970 | 17.7% | 3 | 660 | 12% | 4 |
| Aug 2026 | 970 | 17.6% | 3 | 680 | 12.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Harmans’ and Layburn Hodgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Harmans**: Measured on the search terms “harmans christchurch” and “harmans law”, summed into one figure.
- **Layburn Hodgins**: Measured on the search terms “layburn hodgins” and “layburn hodgins lawyers”, summed into one figure.

- [Harmans profile](/demand/nz/brands/harmans)
- [Layburn Hodgins profile](/demand/nz/brands/layburn-hodgins)
- [All christchurch law firms in New Zealand](/demand/nz/categories/nz-christchurch-law-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Harmans or Layburn Hodgins?

In August 2026, Harmans had more branded searches than Layburn Hodgins among christchurch law firms in New Zealand. Harmans was estimated to have 970 branded searches compared to Layburn Hodgins’ 680, and held a 17.6% Share of Search versus Layburn Hodgins’ 12.3%.

## Cite this page

Brandwave. "Harmans vs Layburn Hodgins: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harmans-vs-layburn-hodgins

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harmans-vs-layburn-hodgins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.