--- title: "Harley-Davidson vs Kawasaki: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harley-Davidson or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harley-davidson-vs-kawasaki" publisher: "Brandwave" --- # Harley-Davidson vs Kawasaki: Which is more popular by branded search in New Zealand? Which is more popular in search, Harley-Davidson or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harley-Davidson and Kawasaki - **Competitive set**: Motorcycle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harley-Davidson Share of Search**: 28.1% - **Kawasaki Share of Search**: 14.6% ## Which is more popular in search, Harley-Davidson or Kawasaki? - In August 2026, Harley-Davidson had more branded searches than Kawasaki among motorcycle brands in New Zealand. Harley-Davidson was estimated to have 14.7K branded searches compared to Kawasaki’s 7.6K, and held a 28.1% Share of Search versus Kawasaki’s 14.6%. - Harley-Davidson was ahead of Kawasaki in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand moved from 24% to 28.1%, and its estimated monthly branded searches moved from 13.2K to 14.7K. - Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 8.5K to 7.6K. ## How did search popularity change for New Zealand motorcycle brands in August 2026? - In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%. - In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%. ## Month by month | Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.2K | 24% | 1 | 8.5K | 15.5% | 2 | | Nov 2025 | 13.4K | 25.3% | 1 | 8.2K | 15.4% | 2 | | Dec 2025 | 15.1K | 28.8% | 1 | 6.9K | 13.1% | 3 | | Jan 2026 | 13.1K | 25.8% | 1 | 6.9K | 13.6% | 2 | | Feb 2026 | 13.4K | 25.3% | 1 | 7.3K | 13.7% | 3 | | Mar 2026 | 14K | 24.1% | 1 | 8.3K | 14.3% | 2 | | Apr 2026 | 12.1K | 22.7% | 1 | 7.8K | 14.5% | 2 | | May 2026 | 14.5K | 25.5% | 1 | 8.4K | 14.9% | 2 | | Jun 2026 | 13.3K | 25.8% | 1 | 8.2K | 15.8% | 2 | | Jul 2026 | 14.5K | 29.3% | 1 | 6.8K | 13.7% | 3 | | Aug 2026 | 14.7K | 28.1% | 1 | 7.6K | 14.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harley-Davidson’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harley-Davidson**: Measured on the search terms “harley davidson”, “harley davidson 48”, “harley davidson bike”, “harley davidson com”, “harley davidson cruiser bike”, “harley davidson cycle”, “harley davidson dyna”, “harley davidson fatboy for sale”, “harley davidson for sale”, “harley davidson fxr”, “harley davidson hoodie”, “harley davidson motorbike”, “harley davidson motorcycle”, “harley davidson near me”, “harley davidson night rod”, “harley davidson nz”, “harley davidson online”, “harley davidson scooter”, “harley davidson sportster”, “harley davidson street 500”, “harley davidson street bob”, “harley davidson v rod”, “harley davidson v rod for sale”, “harleydavidson”, “harleydavidson bike”, “harleydavidson motorbike”, “harleydavidson motorcycle”, “harleydavidson nz” and “harleydavidson scooter”, summed into one figure. - **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki bike”, “kawasaki ex500”, “kawasaki h2”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule”, “kawasaki near me”, “kawasaki nz”, “kawasaki online”, “kawasaki scooter” and “kawasaki vn”, summed into one figure. - [Harley-Davidson profile](/demand/nz/brands/harley-davidson) - [Kawasaki profile](/demand/nz/brands/kawasaki) - [All motorcycle brands in New Zealand](/demand/nz/categories/nz-motorcycle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harley-Davidson or Kawasaki? In August 2026, Harley-Davidson had more branded searches than Kawasaki among motorcycle brands in New Zealand. Harley-Davidson was estimated to have 14.7K branded searches compared to Kawasaki’s 7.6K, and held a 28.1% Share of Search versus Kawasaki’s 14.6%. ## Cite this page Brandwave. "Harley-Davidson vs Kawasaki: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harley-davidson-vs-kawasaki This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harley-davidson-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.