--- title: "Hario vs Zero Japan: Which is searched more in New Zealand?" description: "Is Hario or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hario-vs-zero-japan" publisher: "Brandwave" --- # Hario vs Zero Japan: Which is searched more in New Zealand? Is Hario or Zero Japan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hario and Zero Japan - **Competitive set**: Teapot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hario Share of Search**: 3.5% - **Zero Japan Share of Search**: 3.5% ## Is Hario or Zero Japan more popular in search? - In September 2026, Hario and Zero Japan were level in searches among teapot brands in New Zealand, with an estimated 110 branded searches each, at 3.5% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Zero Japan took it in December 2025, Hario took it in January 2026, Zero Japan took it in March 2026, Hario took it in April 2026, Zero Japan took it in May 2026. - Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 90 to 110. ## Top teapot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zero Japan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zero Japan was listed before Hario in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teapot brands - Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares - Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares - Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares - Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2 - Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams Not named in any answer: Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teapot brands in September 2026? - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. - Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Hario estimated searches | Hario Share of Search | Hario rank | Zero Japan estimated searches | Zero Japan Share of Search | Zero Japan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.4% | 4 | 90 | 2.2% | 5 | | Nov 2025 | 110 | 1.9% | 4 | 70 | 1.2% | 5 | | Dec 2025 | 130 | 1.8% | 5 | 140 | 1.9% | 4 | | Jan 2026 | 130 | 3.4% | 4 | 90 | 2.3% | 5 | | Feb 2026 | 80 | 3.1% | 4 | 70 | 2.7% | 5 | | Mar 2026 | 90 | 3% | 5 | 110 | 3.6% | 4 | | Apr 2026 | 120 | 3.8% | 4 | 110 | 3.5% | 5 | | May 2026 | 100 | 3.1% | 5 | 140 | 4.4% | 4 | | Jun 2026 | 90 | 2.5% | 5 | 110 | 3% | 4 | | Jul 2026 | 90 | 2.8% | 5 | 140 | 4.3% | 4 | | Aug 2026 | 110 | 3.2% | 4 | 110 | 3.2% | 5 | | Sep 2026 | 110 | 3.5% | 4 | 110 | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hario’s and Zero Japan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hario**: Measured on the search terms “hario” and “hario teapot”, summed into one figure. - **Zero Japan**: Measured on the search term “zero japan”. - [Hario profile](/demand/nz/brands/hario) - [Zero Japan profile](/demand/nz/brands/zero-japan) - [All teapot brands in New Zealand](/demand/nz/categories/nz-teapot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hario or Zero Japan more popular in search? In September 2026, Hario and Zero Japan were level in searches among teapot brands in New Zealand, with an estimated 110 branded searches each, at 3.5% of the total each. ## Cite this page Brandwave. "Hario vs Zero Japan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hario-vs-zero-japan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hario-vs-zero-japan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.