--- title: "Hario vs Maxwell & Williams: Which is searched more in New Zealand?" description: "Is Hario or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hario-vs-maxwell-williams" publisher: "Brandwave" --- # Hario vs Maxwell & Williams: Which is searched more in New Zealand? Is Hario or Maxwell & Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hario and Maxwell & Williams - **Competitive set**: Teapot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hario Share of Search**: 3.5% - **Maxwell & Williams Share of Search**: 18.6% ## Is Hario or Maxwell & Williams more popular in search? - In September 2026, Maxwell & Williams had more branded searches than Hario among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Hario had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Hario accounted for 3.5%. - Maxwell & Williams was ahead of Hario in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 140 to 110. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand moved from 9.6% to 18.6%, and its estimated monthly branded searches moved from 390 to 590. ## Top teapot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams was listed before Hario in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teapot brands - Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares - Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares - Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares - Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2 - Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams Not named in any answer: Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%. - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. ## Month by month | Month | Hario estimated searches | Hario Share of Search | Hario rank | Maxwell & Williams estimated searches | Maxwell & Williams Share of Search | Maxwell & Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.4% | 4 | 390 | 9.6% | 3 | | Nov 2025 | 110 | 1.9% | 4 | 480 | 8.4% | 3 | | Dec 2025 | 130 | 1.8% | 5 | 720 | 10% | 3 | | Jan 2026 | 130 | 3.4% | 4 | 720 | 18.6% | 2 | | Feb 2026 | 80 | 3.1% | 4 | 480 | 18.5% | 2 | | Mar 2026 | 90 | 3% | 5 | 480 | 15.8% | 2 | | Apr 2026 | 120 | 3.8% | 4 | 590 | 18.6% | 2 | | May 2026 | 100 | 3.1% | 5 | 590 | 18.5% | 2 | | Jun 2026 | 90 | 2.5% | 5 | 590 | 16.3% | 2 | | Jul 2026 | 90 | 2.8% | 5 | 720 | 22.2% | 2 | | Aug 2026 | 110 | 3.2% | 4 | 720 | 21.2% | 2 | | Sep 2026 | 110 | 3.5% | 4 | 590 | 18.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hario’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hario**: Measured on the search terms “hario” and “hario teapot”, summed into one figure. - **Maxwell & Williams**: Measured on the search term “maxwell williams”. - [Hario profile](/demand/nz/brands/hario) - [Maxwell & Williams profile](/demand/nz/brands/maxwell-williams) - [All teapot brands in New Zealand](/demand/nz/categories/nz-teapot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hario or Maxwell & Williams more popular in search? In September 2026, Maxwell & Williams had more branded searches than Hario among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Hario had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Hario accounted for 3.5%. ## Cite this page Brandwave. "Hario vs Maxwell & Williams: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hario-vs-maxwell-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hario-vs-maxwell-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.