--- title: "Haribo vs Skittles: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Haribo or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/haribo-vs-skittles" publisher: "Brandwave" --- # Haribo vs Skittles: Which is more popular by branded search in New Zealand? Which is more popular in search, Haribo or Skittles? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haribo and Skittles - **Competitive set**: Lolly brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Haribo Share of Search**: 28.3% - **Skittles Share of Search**: 23.2% ## Which is more popular in search, Haribo or Skittles? - In August 2026, Haribo had more branded searches than Skittles among lolly brands in New Zealand. Haribo was estimated to have 4.5K branded searches compared to Skittles’ 3.7K, and held a 28.3% Share of Search versus Skittles’ 23.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Skittles took it in November 2025, Haribo took it in December 2025. - Across the 11 months ending August 2026, Haribo’s estimated Share of Search among lolly brands in New Zealand moved from 26.7% to 28.3%, and its estimated monthly branded searches moved from 3.2K to 4.5K. - Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand moved from 26.1% to 23.2%, and its estimated monthly branded searches moved from 3.1K to 3.7K. ## How did search popularity change for New Zealand lolly brands in August 2026? - In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%. - Haribo’s estimated Share of Search among lolly brands in New Zealand has lost ground for 3 months in a row, from 33.4% to 28.3% in August 2026. ## Month by month | Month | Haribo estimated searches | Haribo Share of Search | Haribo rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 26.7% | 1 | 3.1K | 26.1% | 2 | | Nov 2025 | 3.5K | 28.7% | 2 | 3.6K | 28.9% | 1 | | Dec 2025 | 3.2K | 30.2% | 1 | 2.6K | 24.5% | 2 | | Jan 2026 | 2.5K | 29.8% | 1 | 2.1K | 24.6% | 2 | | Feb 2026 | 2.7K | 29% | 1 | 2.4K | 25.8% | 2 | | Mar 2026 | 3.5K | 30.2% | 1 | 2.5K | 21.7% | 2 | | Apr 2026 | 3K | 30.3% | 1 | 2.5K | 24.5% | 2 | | May 2026 | 4.3K | 33.4% | 1 | 3.1K | 24.1% | 2 | | Jun 2026 | 4.1K | 29% | 1 | 3.7K | 26.7% | 2 | | Jul 2026 | 4K | 28.4% | 1 | 3.9K | 27.8% | 2 | | Aug 2026 | 4.5K | 28.3% | 1 | 3.7K | 23.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Haribo’s and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haribo**: Measured on the search terms “bear haribo”, “haribo”, “haribo balla stixx”, “haribo berries”, “haribo candy”, “haribo cherries”, “haribo com”, “haribo gold bears”, “haribo gummies”, “haribo gummy bears”, “haribo lollies”, “haribo near me”, “haribo nz”, “haribo online”, “haribo pico balla”, “haribo sour”, “haribo sour spaghetti”, “haribo starmix”, “haribo sticks”, “haribo sweet sour bears”, “haribo sweets”, “haribo tangfastics” and “haribo watermelon”, summed into one figure. - **Skittles**: Measured on the search terms “giants skittles”, “green skittles”, “original skittles”, “red skittles”, “skittles”, “skittles candies”, “skittles cloudz”, “skittles com”, “skittles giants”, “skittles lollies”, “skittles near me”, “skittles nz”, “skittles online”, “skittles packet”, “skittles sweets”, “skittles vodka”, “skittles woolies” and “wildberry skittles”, summed into one figure. - [Haribo profile](/demand/nz/brands/haribo) - [Skittles profile](/demand/nz/brands/skittles) - [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Haribo or Skittles? In August 2026, Haribo had more branded searches than Skittles among lolly brands in New Zealand. Haribo was estimated to have 4.5K branded searches compared to Skittles’ 3.7K, and held a 28.3% Share of Search versus Skittles’ 23.2%. ## Cite this page Brandwave. "Haribo vs Skittles: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/haribo-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/haribo-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.