--- title: "Harcourts vs Tall Poppy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harcourts or Tall Poppy? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-vs-tall-poppy" publisher: "Brandwave" --- # Harcourts vs Tall Poppy: Which is more popular by branded search in New Zealand? Which is more popular in search, Harcourts or Tall Poppy? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and Tall Poppy - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harcourts Share of Search**: 17.7% - **Tall Poppy Share of Search**: 0.95% ## Which is more popular in search, Harcourts or Tall Poppy? - In August 2026, Harcourts had more branded searches than Tall Poppy among residential real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to Tall Poppy’s 1.9K, and held a 17.7% Share of Search versus Tall Poppy’s 0.95%. - Harcourts was ahead of Tall Poppy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand moved from 18.7% to 17.7%, and its estimated monthly branded searches moved from 43.7K to 34.5K. - Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.94% to 0.95%, and its estimated monthly branded searches moved from 2.2K to 1.9K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 16.5% to 17.7%. - In August 2026, Tall Poppy rose from 13th to 12th among residential real estate agencies in New Zealand. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | Tall Poppy estimated searches | Tall Poppy Share of Search | Tall Poppy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 43.7K | 18.7% | 2 | 2.2K | 0.94% | 13 | | Nov 2025 | 38.7K | 17.1% | 2 | 2.2K | 0.98% | 13 | | Dec 2025 | 30.2K | 17.5% | 2 | 1.7K | 1% | 13 | | Jan 2026 | 37.2K | 16.8% | 2 | 2.1K | 0.96% | 14 | | Feb 2026 | 37.4K | 16.7% | 2 | 2.2K | 0.97% | 13 | | Mar 2026 | 42.2K | 17.5% | 2 | 2.1K | 0.88% | 13 | | Apr 2026 | 34.5K | 17.1% | 2 | 1.8K | 0.89% | 13 | | May 2026 | 34.6K | 17.2% | 2 | 1.9K | 0.94% | 13 | | Jun 2026 | 33.6K | 17.4% | 2 | 1.5K | 0.78% | 13 | | Jul 2026 | 30.5K | 16.5% | 2 | 1.6K | 0.85% | 13 | | Aug 2026 | 34.5K | 17.7% | 2 | 1.9K | 0.95% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - **Tall Poppy**: Measured on the search terms “tall poppy lower hutt”, “tall poppy nz”, “tall poppy real estate”, “tall poppy real estate new plymouth”, “tall poppy richmond” and “tall poppy wellington”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [Tall Poppy profile](/demand/nz/brands/tall-poppy) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harcourts or Tall Poppy? In August 2026, Harcourts had more branded searches than Tall Poppy among residential real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to Tall Poppy’s 1.9K, and held a 17.7% Share of Search versus Tall Poppy’s 0.95%. ## Cite this page Brandwave. "Harcourts vs Tall Poppy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-vs-tall-poppy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-vs-tall-poppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.