--- title: "Harcourts vs Saywell & Co: Which is searched more in New Zealand?" description: "Is Harcourts or Saywell & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-vs-saywell-co" publisher: "Brandwave" --- # Harcourts vs Saywell & Co: Which is searched more in New Zealand? Is Harcourts or Saywell & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Masterton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and Saywell & Co - **Competitive set**: Masterton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 10% - **Saywell & Co Share of Search**: 2.1% ## Is Harcourts or Saywell & Co more popular in search? - In September 2026, Harcourts had more branded searches than Saywell & Co among Masterton real estate agencies in New Zealand. Harcourts had about 140 branded searches, while Saywell & Co had 30. Harcourts made up 10% of all Masterton real estate agency searches we track, and Saywell & Co accounted for 2.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Saywell & Co took it in February 2026, Harcourts took it in March 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among Masterton real estate agencies in New Zealand moved from 12.5% to 10%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Saywell & Co’s share of searches among Masterton real estate agencies in New Zealand moved from 0% to 2.1%, and its estimated monthly branded searches moved from 0 to 30. ## Top Masterton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Harcourts appeared in all three answers. Saywell & Co was mentioned in one out of three: in one of the three ChatGPT answers. Harcourts was listed before Saywell & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 3 of 3 | | Tremains | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 3 of 3 | 3 of 3 | | Saywell & Co | 4th | 1 of 3 | 1 of 3 | | Property Brokers | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Masterton real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Masterton, New Zealand?": 1. Ray White, 2. Tremains, 3. Harcourts - Asked ChatGPT "What are the best real estate agencies in Masterton, New Zealand?": 1. Ray White, 2. Tremains, 3. Harcourts, 4. Saywell & Co - Asked ChatGPT "What's the best real estate agency in Masterton, New Zealand for a house sale?": 1. Ray White, 2. Tremains, 3. Harcourts Not named in any answer: Property Brokers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Masterton real estate agencies in September 2026? - In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%. - In September 2026, Saywell & Co lost share of searches among Masterton real estate agencies in New Zealand, from 4.3% to 2.1%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | Saywell & Co estimated searches | Saywell & Co Share of Search | Saywell & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 12.5% | 4 | 0 | 0% | 5 | | Nov 2025 | 260 | 16.9% | 4 | 0 | 0% | 5 | | Dec 2025 | 170 | 14.4% | 4 | 0 | 0% | 5 | | Jan 2026 | 170 | 14% | 4 | 10 | 0.83% | 5 | | Feb 2026 | 170 | 11.2% | 5 | 180 | 11.8% | 4 | | Mar 2026 | 210 | 13.9% | 4 | 110 | 7.3% | 5 | | Apr 2026 | 170 | 14.3% | 4 | 60 | 5% | 5 | | May 2026 | 210 | 15.4% | 4 | 60 | 4.4% | 5 | | Jun 2026 | 260 | 19.8% | 3 | 40 | 3.1% | 5 | | Jul 2026 | 140 | 11.4% | 4 | 50 | 4.1% | 5 | | Aug 2026 | 170 | 12.3% | 4 | 60 | 4.3% | 5 | | Sep 2026 | 140 | 10% | 4 | 30 | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and Saywell & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search term “harcourts masterton”. - **Saywell & Co**: Measured on the search terms “saywell & co” and “saywell and co”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [Saywell & Co profile](/demand/nz/brands/saywell-co) - [All Masterton real estate agencies in New Zealand](/demand/nz/locations/masterton/real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or Saywell & Co more popular in search? In September 2026, Harcourts had more branded searches than Saywell & Co among Masterton real estate agencies in New Zealand. Harcourts had about 140 branded searches, while Saywell & Co had 30. Harcourts made up 10% of all Masterton real estate agency searches we track, and Saywell & Co accounted for 2.1%. ## Cite this page Brandwave. "Harcourts vs Saywell & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-vs-saywell-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-vs-saywell-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.