--- title: "Harcourts vs PGG Wrightson Real Estate: Which is searched more in New Zealand?" description: "Is Harcourts or PGG Wrightson Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-vs-pgg-wrightson-real-estate" publisher: "Brandwave" --- # Harcourts vs PGG Wrightson Real Estate: Which is searched more in New Zealand? Is Harcourts or PGG Wrightson Real Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Timaru real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and PGG Wrightson Real Estate - **Competitive set**: Timaru real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 42.5% - **PGG Wrightson Real Estate Share of Search**: 2.3% ## Is Harcourts or PGG Wrightson Real Estate more popular in search? - In September 2026, Harcourts had more branded searches than PGG Wrightson Real Estate among Timaru real estate agencies in New Zealand. Harcourts had about 930 branded searches, while PGG Wrightson Real Estate had 50. Harcourts made up 42.5% of all Timaru real estate agency searches we track, and PGG Wrightson Real Estate accounted for 2.3%. - Harcourts was ahead of PGG Wrightson Real Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among Timaru real estate agencies in New Zealand moved from 42% to 42.5%, and its estimated monthly branded searches moved from 1.2K to 930. - Across the 12 months ending September 2026, PGG Wrightson Real Estate’s share of searches among Timaru real estate agencies in New Zealand moved from 4.1% to 2.3%, and its estimated monthly branded searches moved from 120 to 50. ## Top Timaru real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Harcourts appeared in all four answers. PGG Wrightson Real Estate was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Harcourts was listed before PGG Wrightson Real Estate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Raine & Horne | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | LJ Hooker | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Property Brokers | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | PGG Wrightson Real Estate | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Ray White | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Bayleys | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Timaru real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Timaru, New Zealand?": 1. Harcourts, 2. Raine & Horne, 3. LJ Hooker, 4. Property Brokers - Asked ChatGPT "What are the best real estate agencies in Timaru, New Zealand?": 1. Harcourts, 2. Raine & Horne, 3. LJ Hooker, 4. Property Brokers, 5. PGG Wrightson Real Estate - Asked ChatGPT "What's the best real estate agency in Timaru, New Zealand for a house sale?": 1. Harcourts, 2. Raine & Horne, 3. Property Brokers, 4. LJ Hooker - Searched Google, AI Overview "timaru real estate": 1. Harcourts, 2. Ray White, 3. LJ Hooker, 4. Raine & Horne, 5. Property Brokers Not named in any answer: Bayleys. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Timaru real estate agencies in September 2026? - In September 2026, Harcourts gained share of searches among Timaru real estate agencies in New Zealand, from 38.8% to 42.5%. - Estimated monthly branded searches for PGG Wrightson Real Estate in New Zealand fell 58.3% over 12 measured months, from 120 to 50 in September 2026. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | PGG Wrightson Real Estate estimated searches | PGG Wrightson Real Estate Share of Search | PGG Wrightson Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 42% | 1 | 120 | 4.1% | 6 | | Nov 2025 | 1.2K | 44.5% | 1 | 80 | 2.9% | 7 | | Dec 2025 | 920 | 41.8% | 1 | 60 | 2.7% | 7 | | Jan 2026 | 1.1K | 39.9% | 1 | 60 | 2.2% | 7 | | Feb 2026 | 1.1K | 40.4% | 1 | 80 | 2.9% | 7 | | Mar 2026 | 1.1K | 38.6% | 1 | 60 | 2.1% | 7 | | Apr 2026 | 800 | 38.6% | 1 | 60 | 2.9% | 7 | | May 2026 | 920 | 39.1% | 1 | 20 | 0.85% | 7 | | Jun 2026 | 1.1K | 40.9% | 1 | 40 | 1.4% | 7 | | Jul 2026 | 930 | 39.4% | 1 | 40 | 1.7% | 7 | | Aug 2026 | 930 | 38.8% | 1 | 60 | 2.5% | 7 | | Sep 2026 | 930 | 42.5% | 1 | 50 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and PGG Wrightson Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourts”, “harcourts agents”, “harcourts nz”, “harcourts property management”, “harcourts real estate”, “harcourts rentals”, “harcourts timaru”, “harcourts whangarei” and “harcourtswhangarei”, summed into one figure. - **PGG Wrightson Real Estate**: Measured on the search terms “pgg wrightson real estate”, “pggwre” and “pggwrightsonrealestate”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [PGG Wrightson Real Estate profile](/demand/nz/brands/pgg-wrightson-real-estate) - [All Timaru real estate agencies in New Zealand](/demand/nz/locations/timaru/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or PGG Wrightson Real Estate more popular in search? In September 2026, Harcourts had more branded searches than PGG Wrightson Real Estate among Timaru real estate agencies in New Zealand. Harcourts had about 930 branded searches, while PGG Wrightson Real Estate had 50. Harcourts made up 42.5% of all Timaru real estate agency searches we track, and PGG Wrightson Real Estate accounted for 2.3%. ## Cite this page Brandwave. "Harcourts vs PGG Wrightson Real Estate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-vs-pgg-wrightson-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-vs-pgg-wrightson-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.