--- title: "Harcourts vs LJ Hooker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Harcourts or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/harcourts-vs-lj-hooker" publisher: "Brandwave" --- # Harcourts vs LJ Hooker: Which is more popular by branded search in New Zealand? Which is more popular in search, Harcourts or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and LJ Hooker - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Harcourts Share of Search**: 17.7% - **LJ Hooker Share of Search**: 1.6% ## Which is more popular in search, Harcourts or LJ Hooker? - In August 2026, Harcourts had more branded searches than LJ Hooker among residential real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to LJ Hooker’s 3.1K, and held a 17.7% Share of Search versus LJ Hooker’s 1.6%. - Harcourts was ahead of LJ Hooker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand moved from 18.7% to 17.7%, and its estimated monthly branded searches moved from 43.7K to 34.5K. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches moved from 4.7K to 3.1K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 16.5% to 17.7%. - Estimated monthly branded searches for LJ Hooker in New Zealand fell 33.8% over 11 measured months, from 4.7K to 3.1K in August 2026. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 43.7K | 18.7% | 2 | 4.7K | 2% | 8 | | Nov 2025 | 38.7K | 17.1% | 2 | 4.6K | 2% | 8 | | Dec 2025 | 30.2K | 17.5% | 2 | 3.7K | 2.1% | 8 | | Jan 2026 | 37.2K | 16.8% | 2 | 5.4K | 2.4% | 8 | | Feb 2026 | 37.4K | 16.7% | 2 | 3.9K | 1.7% | 9 | | Mar 2026 | 42.2K | 17.5% | 2 | 3.3K | 1.4% | 9 | | Apr 2026 | 34.5K | 17.1% | 2 | 3.1K | 1.6% | 9 | | May 2026 | 34.6K | 17.2% | 2 | 2.9K | 1.4% | 10 | | Jun 2026 | 33.6K | 17.4% | 2 | 2.8K | 1.5% | 9 | | Jul 2026 | 30.5K | 16.5% | 2 | 2.8K | 1.5% | 9 | | Aug 2026 | 34.5K | 17.7% | 2 | 3.1K | 1.6% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Harcourts or LJ Hooker? In August 2026, Harcourts had more branded searches than LJ Hooker among residential real estate agencies in New Zealand. Harcourts was estimated to have 34.5K branded searches compared to LJ Hooker’s 3.1K, and held a 17.7% Share of Search versus LJ Hooker’s 1.6%. ## Cite this page Brandwave. "Harcourts vs LJ Hooker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/harcourts-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/harcourts-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.